How popular isAlayaCare in search?
In August 2026, there were an estimated 12.1K branded searches for AlayaCare worldwide which held steady over the last 11 months. AlayaCare holds 2.4% estimated Share of Search among aged care software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Birdie88.8%- VCare4.4%
Person Centred Software3.6%
AlayaCare2.4%
Leecare0.87%
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Which aged care software compete with AlayaCare?
Share of Search by month for Birdie, VCare, Person Centred Software, AlayaCare. The figures are in the table below the chart.
View monthly share of search table
| Month | Birdie | VCare | Person Centred Software | AlayaCare | Leecare |
|---|---|---|---|---|---|
| Oct 2025 | 84.9% | 6.3% | 4.2% | 3.4% | 1.2% |
| Nov 2025 | 82.1% | 7.4% | 4.9% | 4% | 1.5% |
| Dec 2025 | 82.7% | 7.5% | 5% | 3.3% | 1.5% |
| Jan 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Feb 2026 | 85.9% | 5.2% | 4.2% | 3.5% | 1.3% |
| Mar 2026 | 83.5% | 6.2% | 5% | 4.1% | 1.2% |
| Apr 2026 | 84.3% | 6.2% | 4.1% | 4.1% | 1.2% |
| May 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Jun 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Jul 2026 | 84.1% | 6.2% | 5.1% | 3.4% | 1.2% |
| Aug 2026 | 88.8% | 4.4% | 3.6% | 2.4% | 0.87% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.8% | 450K | +49.5% | +4.7 points | |
| 2, held 2nd | 4.4% | 22.2K | 0% | -1.8 points | |
| 3, held 3rd | 3.6% | 18.1K | 0% | -1.5 points | |
| 4, held 4th | 2.4% | 12.1K | 0% | -1 points | |
| 5, held 5th | 0.87% | 4.4K | 0% | -0.4 points |
1.
Birdie88.8%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +4.7 points.
2.VCare
4.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.8 points.
3.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1 points.
5.
Leecare0.87%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between AlayaCare and its closest rivals
How has branded search demand for AlayaCare changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AlayaCare worldwide held steady at 12.1K.
- Across the 11 months ending August 2026, AlayaCare’s estimated Share of Search among aged care software worldwide decreased from 3.4% to 2.4%.
- Across the 11 months ending August 2026, AlayaCare’s estimated Share of Search among aged care software worldwide peaked at 4.1% in April 2026 and was lowest at 2.4% in August 2026.
How did search popularity change for aged care software worldwide in August 2026?
4 changes

In August 2026, Birdie gained estimated Share of Search among aged care software worldwide, from 84.1% to 88.8%.
In August 2026, VCare lost estimated Share of Search among aged care software worldwide, from 6.2% to 4.4%.

In August 2026, Person Centred Software lost estimated Share of Search among aged care software worldwide, from 5.1% to 3.6%.

In August 2026, AlayaCare lost estimated Share of Search among aged care software worldwide, from 3.4% to 2.4%.
Where does AlayaCare compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home care software | 4th of 5 | 2.3% | Show ranking |
| Aged care software | 4th of 5 | 2.4% | Shown above |
How is AlayaCare measured?
Brandwave collects information about searches that people make online using AlayaCare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- alayacare
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Is AlayaCare your brand?
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