First Alert vs Sabre:Which is searched more?
In September 2026, First Alert had more branded searches than Sabre among personal alarm brands worldwide. First Alert was estimated to have 27.1K branded searches compared to Sabre’s 1.6K, and held a 61.3% Share of Search versus Sabre’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, First Alert or Sabre?
Compare the personal alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Alert, Sabre. The figures are in the table below the chart.
View monthly share of search table
| Month | First Alert | Birdie | Sabre |
|---|---|---|---|
| Oct 2025 | 69.2% | 26.7% | 4.1% |
| Nov 2025 | 61.3% | 35.1% | 3.6% |
| Dec 2025 | 57.1% | 40.3% | 2.6% |
| Jan 2026 | 73.3% | 23.2% | 3.5% |
| Feb 2026 | 64.7% | 30.7% | 4.6% |
| Mar 2026 | 67.5% | 27.7% | 4.9% |
| Apr 2026 | 64.8% | 31.4% | 3.8% |
| May 2026 | 56.2% | 39.8% | 4% |
| Jun 2026 | 56.5% | 39.5% | 4.1% |
| Jul 2026 | 51.7% | 44.5% | 3.7% |
| Aug 2026 | 47.7% | 49.5% | 2.8% |
| Sep 2026 | 61.3% | 35.1% | 3.6% |
How has the First Alert and Sabre comparison changed over the last 12 months?
3 findings
- First Alert was ahead of Sabre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide moved from 69.2% to 61.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Sabre’s estimated Share of Search among personal alarm brands worldwide moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for personal alarm brands worldwide in September 2026?
2 changes
In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search.
In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%.
Other head-to-heads among personal alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using First Alert’s and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Alert
1 branded search term
- first alert
Sabre
1 branded search term
- sabre travel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.