Brandwave

How popular isRuggable in search?

In September 2026, there were an estimated 547K branded searches for Ruggable worldwide which is down 22.9% over the last 12 months. Ruggable holds 2.3% estimated Share of Search among alternative brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PayPal84.4%
  2. Linktree7.6%
  3. Turo4.1%
  4. Ruggable2.3%
  5. Jackery1.6%
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Which alternative brands compete with Ruggable?

Ruggable against alternative brands worldwide, by month

Share of Search by month for PayPal, Linktree, Turo, Ruggable. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalLinktreeTuroRuggableJackery
Oct 202585.6%7.7%3.4%2.4%0.84%
Nov 202586.7%6.4%2.9%2.9%1.2%
Dec 202587.4%6.5%2.9%2.5%0.83%
Jan 202685%7.7%3.4%2.4%1.5%
Feb 202685%7.7%4.1%2.3%0.8%
Mar 202682.5%9.1%4.9%2.2%1.2%
Apr 202683.9%7.6%5%2.3%1.2%
May 202683.8%7.6%5%2.4%1.2%
Jun 202683.5%7.6%5%2.4%1.5%
Jul 202683.6%7.6%5%2.4%1.4%
Aug 202683.7%7.6%5%2.3%1.4%
Sep 202684.4%7.6%4.1%2.3%1.6%

  1. 1.PayPal

    84.4%

    Held 1st. 20.5M estimated branded searches, +0.05% vs prior month. Share +0.8 points.

  2. 2.Linktree

    7.6%

    Held 2nd. 1.8M estimated branded searches, -0.49% vs prior month. Share 0 points.

  3. 3.Turo

    4.1%

    Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -0.9 points.

  4. 4.Ruggable

    2.3%

    Held 4th. 547K estimated branded searches, -4.6% vs prior month. Share -0.1 points.

  5. 5.Jackery

    1.6%

    Held 5th. 386K estimated branded searches, +10.1% vs prior month. Share +0.2 points.

Compare search popularity between Ruggable and its closest rivals

Every comparison with Ruggable

How has branded search demand for Ruggable changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ruggable worldwide fell from 710K to 547K.
  • Across the 12 months ending September 2026, Ruggable’s estimated Share of Search among alternative brands worldwide held steady, from 2.4% to 2.3%.

How did search popularity change for alternative brands worldwide in September 2026?

  1. In September 2026, PayPal gained estimated Share of Search among alternative brands worldwide, from 83.7% to 84.4%.

  2. In September 2026, Turo lost estimated Share of Search among alternative brands worldwide, from 5% to 4.1%.

  3. Estimated monthly branded searches for Jackery worldwide rose 57.3% over 12 measured months, from 245K to 386K in September 2026.

  4. Estimated monthly branded searches for Ruggable worldwide fell 22.9% over 12 measured months, from 710K to 547K in September 2026.

  5. Estimated monthly branded searches for Linktree worldwide fell 18.2% over 12 measured months, from 2.3M to 1.8M in September 2026.

Where does Ruggable compete?

Ruggable is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rug Pad brands2nd of 40.97%Show ranking
Alternative brands4th of 52.3%Shown above
Stair Runner brands1st of 542.4%Show ranking
Washable rug brands1st of 657.5%Show ranking

How is Ruggable measured?

Brandwave collects information about searches that people make online using Ruggable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • ruggable
  • ruggable rugs
  • ruggable washable rugs
  • rugs ruggable
  • washable rugs ruggable

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How the Brand Demand Index is measured

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