How popular isLinktree in search?
In September 2026, there were an estimated 1.8M branded searches for Linktree worldwide which is down 18.2% over the last 12 months. Linktree holds 81% estimated Share of Search among creator link in bio tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Linktree81%Stan Store6.3%
Beacons6.1%
Komi4%
Taplink2.6%
Follow Linktree and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Linktree compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Creator link in bio tools | 1st of 5 | 81% | Shown below |
| Link-in-bio tools | 1st of 6 | 83.9% | Show ranking |
Which creator link in bio tools compete with Linktree?
Share of Search by month for Linktree, Stan Store, Beacons, Komi, Taplink. The figures are in the table below the chart.
View monthly share of search table
| Month | Linktree | Stan Store | Beacons | Komi | Taplink |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 6.2% | 4.2% | 4% | 2.6% |
| Nov 2025 | 79.1% | 7.2% | 5.9% | 4.7% | 3% |
| Dec 2025 | 79.3% | 7% | 6% | 4.7% | 3% |
| Jan 2026 | 79.8% | 7.3% | 6% | 3.9% | 2.9% |
| Feb 2026 | 78.2% | 7.1% | 7.1% | 3.9% | 3.6% |
| Mar 2026 | 79.7% | 7.3% | 6% | 4% | 3.1% |
| Apr 2026 | 77.7% | 7.4% | 7.1% | 4.7% | 3.2% |
| May 2026 | 77.6% | 7.4% | 7.1% | 4.6% | 3.3% |
| Jun 2026 | 80.1% | 6.2% | 6% | 4.7% | 3% |
| Jul 2026 | 80.8% | 6.3% | 6% | 3.9% | 3% |
| Aug 2026 | 79% | 6.2% | 7.3% | 4.7% | 2.8% |
| Sep 2026 | 81% | 6.3% | 6.1% | 4% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 1.8M | -0.49% | +2 points | |
| 2, moved from 3rd to 2nd | 6.3% | 144K | -0.25% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.1% | 140K | -18.6% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4% | 91.2K | -17.6% | -0.7 points | |
| 5, held 5th | 2.6% | 58.3K | -12.3% | -0.3 points |
1.
Linktree81%
Held 1st. 1.8M estimated branded searches, -0.49% vs prior month. Share +2 points.
6.3%
Moved from 3rd to 2nd. 144K estimated branded searches, -0.25% vs prior month. Share +0.2 points.
3.
6.1%
Moved from 2nd to 3rd. 140K estimated branded searches, -18.6% vs prior month. Share -1.2 points.
4.
Komi4%
Held 4th. 91.2K estimated branded searches, -17.6% vs prior month. Share -0.7 points.
5.
Taplink2.6%
Held 5th. 58.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.
Compare search popularity between Linktree and its closest rivals
Every comparison with Linktree
6 comparisons
How has branded search demand for Linktree changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Linktree worldwide fell from 2.3M to 1.8M.
- Across the 12 months ending September 2026, Linktree’s estimated Share of Search among creator link in bio tools worldwide decreased from 82.9% to 81%.
- Across the 12 months ending September 2026, Linktree’s estimated Share of Search among creator link in bio tools worldwide peaked at 82.9% in October 2025 and was lowest at 77.6% in May 2026.
How did search popularity change for creator link in bio tools worldwide in September 2026?
5 changes
In September 2026, Linktree gained estimated Share of Search among creator link in bio tools worldwide, from 79% to 81%.
In September 2026, Beacons lost estimated Share of Search among creator link in bio tools worldwide, from 7.3% to 6.1%.
In September 2026, Komi lost estimated Share of Search among creator link in bio tools worldwide, from 4.7% to 4%.
In September 2026, Stan Store rose from 3rd to 2nd among creator link in bio tools worldwide.
Estimated monthly branded searches for Taplink worldwide fell 17.8% over 12 measured months, from 71K to 58.3K in September 2026.
How is Linktree measured?
Brandwave collects information about searches that people make online using Linktree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- create a linktree
- link tree
- linktr ee
- linktr.ee
- Linktree
- linktree app
- linktree for instagram
- linktree for tiktok
- linktree instagram
- linktree pro
Do you work for Linktree? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Linktree your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.