Brandwave

Bio Link vs Linktree:Which is more popular by branded search?

In August 2026, Linktree had more branded searches than Bio Link among link-in-bio tools worldwide. Linktree was estimated to have 1.9M branded searches compared to Bio Link’s 15.1K, and held an 82.2% Share of Search versus Bio Link’s 0.64%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among link-in-bio tools worldwide in August 2026Which is more popular in search, Bio Link or Linktree?
Bio Link0.64%15.1K searches
vs
Linktree82.2%1.9M searches

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Which is more popular in search, Bio Link or Linktree?

Compare link-in-bio and creator storefront tools used on social media profiles, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bio Link and Linktree among link-in-bio tools worldwide, by month

Share of Search by month for Linktree, Bio Link. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeBeaconsStan StoreTaplinkBio LinkMilkshake
Oct 202585.4%4.6%6.6%2.6%0.7%0.18%
Nov 202582%6.4%7.6%3.1%0.8%0.2%
Dec 202582.1%6.4%7.4%3%0.98%0.2%
Jan 202682.2%6.4%7.6%2.9%0.65%0.2%
Feb 202680.6%7.6%7.4%3.5%0.64%0.2%
Mar 202682.3%6.3%7.5%3%0.65%0.17%
Apr 202680.7%7.5%7.7%3.2%0.76%0.17%
May 202680.8%7.5%7.6%3.3%0.63%0.17%
Jun 202683.6%6.4%6.4%2.9%0.52%0.17%
Jul 202683.6%6.3%6.5%2.9%0.53%0.17%
Aug 202682.2%7.7%6.5%2.8%0.64%0.17%
Sep 2026——————

How has the Bio Link and Linktree comparison changed over the last 12 months?

  • Linktree was ahead of Bio Link in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bio Link’s estimated Share of Search among link-in-bio tools worldwide moved from 0.7% to 0.64%, and its estimated monthly branded searches moved from 19K to 15.1K.
  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide moved from 85.4% to 82.2%, and its estimated monthly branded searches moved from 2.3M to 1.9M.

How did search popularity change for link-in-bio tools worldwide in August 2026?

  1. In August 2026, Linktree lost estimated Share of Search among link-in-bio tools worldwide, from 83.6% to 82.2%.

  2. Estimated monthly branded searches for Bio Link worldwide fell 20.3% over 11 measured months, from 19K to 15.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bio Link’s and Linktree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

5 branded search terms

  • bio link
  • bio link app
  • bio.link
  • bio.link app
  • biolink

Linktree

23 branded search terms

  • create a linktree
  • free linktree
  • how to make a linktree
  • link tree
  • linktr ee
  • linktr.ee
  • Linktree
  • linktree app
  • linktree com
  • linktree for instagram
  • linktree for instagram bio
  • linktree for tiktok
  • linktree free
  • linktree free plan
  • linktree instagram
  • linktree link in bio
  • linktree price
  • linktree pricing
  • linktree pro
  • linktree shop
  • linktree website
  • linktree.com
  • what is linktree

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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