Brandwave

How popular isCarrd?

In September 2026, people searched for Carrd by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.6% of all global link-in-bio tool searches, placing Carrd fifth out of nine tools. When we asked both ChatGPT and Google AI Overviews about link-in-bio tools, Carrd appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Carrd is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. LinktreeShare of searches 78.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Stan StoreShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BeaconsShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. KomiShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CarrdShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top link-in-bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carrd was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carrd is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Linktree1st
  2. Beacons2nd
  3. Stan Store3rd
  4. Carrd4th
  5. Lnk.Bio5th
  6. Komi–
  7. Taplink–
  8. Bio Link–
  9. Milkshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beacons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stan Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carrd3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lnk.Bio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taplink0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milkshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link-in-bio tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which link-in-bio tools compete with Carrd?

Carrd against link-in-bio tools worldwide, by month

Share of searches by month for Linktree, Stan Store, Beacons, Komi, Carrd, Taplink. The figures are in the table below the chart.

View monthly share of searches table
MonthLinktreeStan StoreBeaconsKomiCarrdTaplinkBio LinkLnk.BioMilkshake
Oct 202579.9%6%4.1%3.9%2.6%2.5%0.67%0.29%0.06%
Nov 202576.2%7%5.7%4.5%2.5%2.9%0.77%0.33%0.06%
Dec 202575.8%6.7%5.7%4.5%3%2.9%0.93%0.33%0.06%
Jan 202676.6%7%5.8%3.8%3.1%2.8%0.63%0.33%0.06%
Feb 202674.6%6.8%6.8%3.7%3.6%3.4%0.61%0.33%0.06%
Mar 202676.9%7%5.8%3.8%2.5%2.9%0.63%0.34%0.05%
Apr 202674.5%7.1%6.8%4.5%3%3%0.74%0.32%0.05%
May 202674.6%7.1%6.8%4.5%3%3.2%0.6%0.32%0.05%
Jun 202677%6%5.8%4.6%3%2.8%0.51%0.27%0.04%
Jul 202677.6%6%5.8%3.8%3.1%2.9%0.52%0.27%0.05%
Aug 202675.8%5.9%7%4.5%3%2.7%0.62%0.33%0.05%
Sep 202678.2%6.1%5.9%3.9%2.6%2.5%0.52%0.34%0.04%

  1. 1.Linktree

    78.2%

    Held 1st. 1.8M estimated branded searches, -0.49% vs prior month. Share +2.4 points.

  2. 2.Stan Store

    6.1%

    Moved from 3rd to 2nd. 144K estimated branded searches, -0.23% vs prior month. Share +0.2 points.

  3. 3.Beacons

    5.9%

    Moved from 2nd to 3rd. 140K estimated branded searches, -18.6% vs prior month. Share -1.1 points.

  4. 4.Komi

    3.9%

    Held 4th. 91.2K estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  5. 5.Carrd

    2.6%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Taplink

    2.5%

    Held 6th. 58.3K estimated branded searches, -12.3% vs prior month. Share -0.2 points.

  7. 7.Bio Link

    0.52%

    Held 7th. 12.3K estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  8. 8.Lnk.Bio

    0.34%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Milkshake

    0.04%

    Held 9th. 1.1K estimated branded searches, -10.3% vs prior month. Share 0 points.

Compare popularity between Carrd and its closest rivals

Every comparison with Carrd

16 comparisons

How has branded search demand for Carrd changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carrd worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Carrd’s share of searches among link-in-bio tools worldwide peaked at 3.6% in February 2026 and was lowest at 2.5% in November 2025.

How did search popularity change for link-in-bio tools worldwide in September 2026?

6 changes

  1. In September 2026, Linktree gained share of searches among link-in-bio tools worldwide, from 75.8% to 78.2%.

  2. In September 2026, Beacons lost share of searches among link-in-bio tools worldwide, from 7% to 5.9%.

  3. In September 2026, Komi lost share of searches among link-in-bio tools worldwide, from 4.5% to 3.9%.

  4. In September 2026, Stan Store rose from 3rd to 2nd among link-in-bio tools worldwide.

  5. Estimated monthly branded searches for Bio Link worldwide fell 35.1% over 12 measured months, from 19K to 12.3K in September 2026.

  6. Estimated monthly branded searches for Milkshake worldwide fell 32.7% over 12 measured months, from 1.6K to 1.1K in September 2026.

How are Carrd’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Carrd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carrd co

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How the Brand Demand Index is measured

Where does Carrd compete?

Carrd is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Landing page builders3rd of 91.9%Show ranking
Link-in-bio tools5th of 92.6%Shown above
Creator with pink hair and a pink jacket

Is Carrd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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