Carrd vs Linktree:Which is more popular?
In September 2026, Linktree had more branded searches than Carrd among link-in-bio tools worldwide. Linktree had about 1.8 million branded searches, while Carrd had 60,500. Linktree made up 78.2% of all link-in-bio tool searches we track, and Carrd accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about link-in-bio tools, Linktree appeared in all five answers and Carrd in three. Linktree was mentioned before Carrd in every answer.
Who do people search for more?
Linktree, about 31 searches for every 1 for Carrd
Who does AI mention more?
Linktree, mentioned in every answer we collected
Who does AI recommend more?
Linktree, named ahead of Carrd in every answer
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Top link-in-bio tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Linktree appeared in all five answers. Carrd was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Linktree was listed before Carrd in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beacons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stan Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrd3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lnk.Bio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Komi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taplink0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milkshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link-in-bio tools
5 answers
Asked ChatGPT
“Which link-in-bio tool should I use?”
Asked ChatGPT
“What are the best link-in-bio tools?”
Asked ChatGPT
“What's the best link-in-bio tool for a creator profile?”
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“link in bio for instagram”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Carrd or Linktree more popular in search?
This chart shows how often people search Google for Carrd and Linktree by name. Each line represents a brand's share of searches for all nine link-in-bio tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Linktree, Carrd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linktree | Stan Store | Beacons | Komi | Carrd | Taplink | Bio Link | Lnk.Bio | Milkshake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 6% | 4.1% | 3.9% | 2.6% | 2.5% | 0.67% | 0.29% | 0.06% |
| Nov 2025 | 76.2% | 7% | 5.7% | 4.5% | 2.5% | 2.9% | 0.77% | 0.33% | 0.06% |
| Dec 2025 | 75.8% | 6.7% | 5.7% | 4.5% | 3% | 2.9% | 0.93% | 0.33% | 0.06% |
| Jan 2026 | 76.6% | 7% | 5.8% | 3.8% | 3.1% | 2.8% | 0.63% | 0.33% | 0.06% |
| Feb 2026 | 74.6% | 6.8% | 6.8% | 3.7% | 3.6% | 3.4% | 0.61% | 0.33% | 0.06% |
| Mar 2026 | 76.9% | 7% | 5.8% | 3.8% | 2.5% | 2.9% | 0.63% | 0.34% | 0.05% |
| Apr 2026 | 74.5% | 7.1% | 6.8% | 4.5% | 3% | 3% | 0.74% | 0.32% | 0.05% |
| May 2026 | 74.6% | 7.1% | 6.8% | 4.5% | 3% | 3.2% | 0.6% | 0.32% | 0.05% |
| Jun 2026 | 77% | 6% | 5.8% | 4.6% | 3% | 2.8% | 0.51% | 0.27% | 0.04% |
| Jul 2026 | 77.6% | 6% | 5.8% | 3.8% | 3.1% | 2.9% | 0.52% | 0.27% | 0.05% |
| Aug 2026 | 75.8% | 5.9% | 7% | 4.5% | 3% | 2.7% | 0.62% | 0.33% | 0.05% |
| Sep 2026 | 78.2% | 6.1% | 5.9% | 3.9% | 2.6% | 2.5% | 0.52% | 0.34% | 0.04% |
How has the Carrd and Linktree comparison changed over the last 12 months?
3 findings
- Linktree was ahead of Carrd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carrd’s share of searches among link-in-bio tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Linktree’s share of searches among link-in-bio tools worldwide moved from 79.9% to 78.2%, and its estimated monthly branded searches moved from 2.3M to 1.8M.
How did search popularity change for link-in-bio tools worldwide in September 2026?
2 changes
In September 2026, Linktree gained share of searches among link-in-bio tools worldwide, from 75.8% to 78.2%.
Estimated monthly branded searches for Carrd worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Carrd’s and Linktree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among link-in-bio tools
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