Brandwave

How popular isLinktree in search?

In August 2026, there were an estimated 1.9M branded searches for Linktree worldwide which is down 16.5% over the last 11 months. Linktree holds 82.2% estimated Share of Search among link-in-bio tools worldwide and is ranked 1st of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Linktree82.2%
  2. Beacons7.7%
  3. Stan Store6.5%
  4. Taplink2.8%
  5. Bio Link0.64%
  6. Milkshake0.17%
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Which link-in-bio tools compete with Linktree?

Linktree against link-in-bio tools worldwide, by month

Share of Search by month for Linktree, Beacons, Stan Store, Taplink. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeBeaconsStan StoreTaplinkBio LinkMilkshake
Oct 202585.4%4.6%6.6%2.6%0.7%0.18%
Nov 202582%6.4%7.6%3.1%0.8%0.2%
Dec 202582.1%6.4%7.4%3%0.98%0.2%
Jan 202682.2%6.4%7.6%2.9%0.65%0.2%
Feb 202680.6%7.6%7.4%3.5%0.64%0.2%
Mar 202682.3%6.3%7.5%3%0.65%0.17%
Apr 202680.7%7.5%7.7%3.2%0.76%0.17%
May 202680.8%7.5%7.6%3.3%0.63%0.17%
Jun 202683.6%6.4%6.4%2.9%0.52%0.17%
Jul 202683.6%6.3%6.5%2.9%0.53%0.17%
Aug 202682.2%7.7%6.5%2.8%0.64%0.17%
Sep 2026——————

  1. 1.Linktree

    82.2%

    held 1st · 1.9M estimated branded searches · -1.8% vs prior month · -1.4 points

  2. 2.Beacons

    7.7%

    moved from 3rd to 2nd · 182K estimated branded searches · +22.7% vs prior month · +1.4 points

  3. 3.Stan Store

    6.5%

    moved from 2nd to 3rd · 152K estimated branded searches · -0.31% vs prior month · 0 points

  4. 4.Taplink

    2.8%

    held 4th · 66.5K estimated branded searches · -3.9% vs prior month · -0.1 points

  5. 5.Bio Link

    0.64%

    held 5th · 15.1K estimated branded searches · +21.7% vs prior month · +0.1 points

  6. 6.Milkshake

    0.17%

    held 6th · 4.1K estimated branded searches · +0.49% vs prior month · 0 points

Compare search popularity between Linktree and its closest rivals

How has branded search demand for Linktree changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Linktree worldwide fell from 2.3M to 1.9M.
  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide decreased from 85.4% to 82.2%.
  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide peaked at 85.4% in October 2025 and was lowest at 80.6% in February 2026.

How did search popularity change for link-in-bio tools worldwide in August 2026?

  1. In August 2026, Beacons overtook Stan Store to rank 2nd among link-in-bio tools worldwide, at 7.7%.

  2. In August 2026, Linktree lost estimated Share of Search among link-in-bio tools worldwide, from 83.6% to 82.2%.

  3. Estimated monthly branded searches for Bio Link worldwide fell 20.3% over 11 measured months, from 19K to 15.1K in August 2026.

  4. Estimated monthly branded searches for Milkshake worldwide fell 15.3% over 11 measured months, from 4.8K to 4.1K in August 2026.

  5. Estimated monthly branded searches for Stan Store worldwide fell 14.6% over 11 measured months, from 179K to 152K in August 2026.

How is Linktree measured?

Brandwave collects information about searches that people make online using Linktree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • create a linktree
  • free linktree
  • how to make a linktree
  • link tree
  • linktr ee
  • linktr.ee
  • Linktree
  • linktree app
  • linktree com
  • linktree for instagram
  • linktree for instagram bio
  • linktree for tiktok
  • linktree free
  • linktree free plan
  • linktree instagram
  • linktree link in bio
  • linktree price
  • linktree pricing
  • linktree pro
  • linktree shop
  • linktree website
  • linktree.com
  • what is linktree

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How the Brand Demand Index is measured

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