Brandwave

Link-in-bio tools:Which brands are most popular in search?

In August 2026, Linktree was the most searched among link-in-bio tools worldwide, with an estimated 1.9M branded searches and 82.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Linktree82.2%
  2. Beacons7.7%
  3. Stan Store6.5%
  4. Taplink2.8%
  5. Bio Link0.64%
  6. Milkshake0.17%

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Share of SearchLeaderboard

Compare link-in-bio and creator storefront tools used on social media profiles, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among link-in-bio tools worldwide, by month

Share of Search by month for Linktree, Beacons, Stan Store, Taplink. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeBeaconsStan StoreTaplinkBio LinkMilkshake
Oct 202585.4%4.6%6.6%2.6%0.7%0.18%
Nov 202582%6.4%7.6%3.1%0.8%0.2%
Dec 202582.1%6.4%7.4%3%0.98%0.2%
Jan 202682.2%6.4%7.6%2.9%0.65%0.2%
Feb 202680.6%7.6%7.4%3.5%0.64%0.2%
Mar 202682.3%6.3%7.5%3%0.65%0.17%
Apr 202680.7%7.5%7.7%3.2%0.76%0.17%
May 202680.8%7.5%7.6%3.3%0.63%0.17%
Jun 202683.6%6.4%6.4%2.9%0.52%0.17%
Jul 202683.6%6.3%6.5%2.9%0.53%0.17%
Aug 202682.2%7.7%6.5%2.8%0.64%0.17%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Linktree

    82.2%

    held 1st · 1.9M estimated branded searches · -1.8% vs prior month · -1.4 points

  2. 2.Beacons

    7.7%

    moved from 3rd to 2nd · 182K estimated branded searches · +22.7% vs prior month · +1.4 points

  3. 3.Stan Store

    6.5%

    moved from 2nd to 3rd · 152K estimated branded searches · -0.31% vs prior month · 0 points

  4. 4.Taplink

    2.8%

    held 4th · 66.5K estimated branded searches · -3.9% vs prior month · -0.1 points

  5. 5.Bio Link

    0.64%

    held 5th · 15.1K estimated branded searches · +21.7% vs prior month · +0.1 points

  6. 6.Milkshake

    0.17%

    held 6th · 4.1K estimated branded searches · +0.49% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among link-in-bio tools worldwide?

In August 2026, Linktree was the most searched among link-in-bio tools worldwide, with an estimated 1.9M branded searches and 82.2% estimated Share of Search within this set. Beacons is in 2nd place, 74.5 percentage points behind at 7.7% Share of Search.

Global link-in-bio tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Linktree85.4% → 82.2%85.4%Oct 202580.6%Feb 20261st
Beacons4.6% → 7.7%7.7%Aug 20264.6%Oct 20253rd → 2nd
Stan Store6.6% → 6.5%7.7%Apr 20266.4%Jun 20262nd → 3rd
Taplink2.6% → 2.8%3.5%Feb 20262.6%Oct 20254th
Bio Link0.7% → 0.64%0.98%Dec 20250.52%Jun 20265th
Milkshake0.18% → 0.17%0.2%Jan 20260.17%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide decreased from 85.4% to 82.2%.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link-in-bio tools worldwide increased from 4.6% to 7.7%.
  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide peaked at 85.4% in October 2025 and was lowest at 80.6% in February 2026.
  • Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link-in-bio tools worldwide peaked at 7.7% in April 2026 and was lowest at 6.4% in June 2026.
  • Across the 11 months ending August 2026, Beacons rose from 3rd to 2nd among link-in-bio tools worldwide.
  • Across the 11 months ending August 2026, Stan Store fell from 2nd to 3rd among link-in-bio tools worldwide.
  • Across the 11 months ending August 2026, Taplink, Bio Link and Milkshake held steady: their estimated Share of Search among link-in-bio tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for link-in-bio tools worldwide in August 2026?

  1. In August 2026, Beacons overtook Stan Store to rank 2nd among link-in-bio tools worldwide, at 7.7%.

  2. In August 2026, Linktree lost estimated Share of Search among link-in-bio tools worldwide, from 83.6% to 82.2%.

  3. Estimated monthly branded searches for Bio Link worldwide fell 20.3% over 11 measured months, from 19K to 15.1K in August 2026.

  4. Estimated monthly branded searches for Milkshake worldwide fell 15.3% over 11 measured months, from 4.8K to 4.1K in August 2026.

  5. Estimated monthly branded searches for Stan Store worldwide fell 14.6% over 11 measured months, from 179K to 152K in August 2026.

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