Bio Link vs Carrd:Which is more popular?
In September 2026, Carrd had more branded searches than Bio Link among link-in-bio tools worldwide. Carrd had about 60,500 branded searches, while Bio Link had 12,300. Carrd made up 2.6% of all link-in-bio tool searches we track, and Bio Link accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about link-in-bio tools, Carrd appeared in three of the five answers and Bio Link in none.
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Top link-in-bio tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carrd was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bio Link did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beacons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stan Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrd3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lnk.Bio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Komi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taplink0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milkshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link-in-bio tools
5 answers
Asked ChatGPT
“Which link-in-bio tool should I use?”
Asked ChatGPT
“What are the best link-in-bio tools?”
Asked ChatGPT
“What's the best link-in-bio tool for a creator profile?”
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“link in bio for instagram”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bio Link or Carrd more popular in search?
This chart shows how often people search Google for Bio Link and Carrd by name. Each line represents a brand's share of searches for all nine link-in-bio tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Carrd, Bio Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linktree | Stan Store | Beacons | Komi | Carrd | Taplink | Bio Link | Lnk.Bio | Milkshake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 6% | 4.1% | 3.9% | 2.6% | 2.5% | 0.67% | 0.29% | 0.06% |
| Nov 2025 | 76.2% | 7% | 5.7% | 4.5% | 2.5% | 2.9% | 0.77% | 0.33% | 0.06% |
| Dec 2025 | 75.8% | 6.7% | 5.7% | 4.5% | 3% | 2.9% | 0.93% | 0.33% | 0.06% |
| Jan 2026 | 76.6% | 7% | 5.8% | 3.8% | 3.1% | 2.8% | 0.63% | 0.33% | 0.06% |
| Feb 2026 | 74.6% | 6.8% | 6.8% | 3.7% | 3.6% | 3.4% | 0.61% | 0.33% | 0.06% |
| Mar 2026 | 76.9% | 7% | 5.8% | 3.8% | 2.5% | 2.9% | 0.63% | 0.34% | 0.05% |
| Apr 2026 | 74.5% | 7.1% | 6.8% | 4.5% | 3% | 3% | 0.74% | 0.32% | 0.05% |
| May 2026 | 74.6% | 7.1% | 6.8% | 4.5% | 3% | 3.2% | 0.6% | 0.32% | 0.05% |
| Jun 2026 | 77% | 6% | 5.8% | 4.6% | 3% | 2.8% | 0.51% | 0.27% | 0.04% |
| Jul 2026 | 77.6% | 6% | 5.8% | 3.8% | 3.1% | 2.9% | 0.52% | 0.27% | 0.05% |
| Aug 2026 | 75.8% | 5.9% | 7% | 4.5% | 3% | 2.7% | 0.62% | 0.33% | 0.05% |
| Sep 2026 | 78.2% | 6.1% | 5.9% | 3.9% | 2.6% | 2.5% | 0.52% | 0.34% | 0.04% |
How has the Bio Link and Carrd comparison changed over the last 12 months?
3 findings
- Carrd was ahead of Bio Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bio Link’s share of searches among link-in-bio tools worldwide moved from 0.67% to 0.52%, and its estimated monthly branded searches moved from 19K to 12.3K.
- Across the 12 months ending September 2026, Carrd’s share of searches among link-in-bio tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for link-in-bio tools worldwide in September 2026?
2 changes
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bio Link’s and Carrd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among link-in-bio tools
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