Brandwave

Linktree vs Stan Store:Which is more popular?

In September 2026, Linktree had more branded searches than Stan Store among link-in-bio tools worldwide. Linktree had about 1.8 million branded searches, while Stan Store had 144,000. Linktree made up 78.2% of all link-in-bio tool searches we track, and Stan Store accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about link-in-bio tools, Linktree appeared in all five answers and Stan Store in three. Linktree was mentioned before Stan Store in every answer.

Among link-in-bio tools worldwide in September 2026

Who do people search for more?

Linktree, about 13 searches for every 1 for Stan Store

Linktree 1.8M searchesStan Store 144K searches

Who does AI mention more?

Linktree, mentioned in every answer we collected

Linktree in 5 of 5Stan Store in 3 of 5

Who does AI recommend more?

Linktree, named ahead of Stan Store in every answer

Linktree first in 4Stan Store never first

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Top link-in-bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Linktree appeared in all five answers. Stan Store was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Linktree was listed before Stan Store in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Linktree1st
  2. Beacons2nd
  3. Stan Store3rd
  4. Carrd4th
  5. Lnk.Bio5th
  6. Komi–
  7. Taplink–
  8. Bio Link–
  9. Milkshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beacons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stan Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carrd3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lnk.Bio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taplink0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milkshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link-in-bio tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Linktree or Stan Store more popular in search?

This chart shows how often people search Google for Linktree and Stan Store by name. Each line represents a brand's share of searches for all nine link-in-bio tools we track, month by month, from English-language searches worldwide.

Linktree and Stan Store among link-in-bio tools worldwide, by month

Share of searches by month for Linktree, Stan Store. The figures are in the table below the chart.

View monthly share of searches table
MonthLinktreeStan StoreBeaconsKomiCarrdTaplinkBio LinkLnk.BioMilkshake
Oct 202579.9%6%4.1%3.9%2.6%2.5%0.67%0.29%0.06%
Nov 202576.2%7%5.7%4.5%2.5%2.9%0.77%0.33%0.06%
Dec 202575.8%6.7%5.7%4.5%3%2.9%0.93%0.33%0.06%
Jan 202676.6%7%5.8%3.8%3.1%2.8%0.63%0.33%0.06%
Feb 202674.6%6.8%6.8%3.7%3.6%3.4%0.61%0.33%0.06%
Mar 202676.9%7%5.8%3.8%2.5%2.9%0.63%0.34%0.05%
Apr 202674.5%7.1%6.8%4.5%3%3%0.74%0.32%0.05%
May 202674.6%7.1%6.8%4.5%3%3.2%0.6%0.32%0.05%
Jun 202677%6%5.8%4.6%3%2.8%0.51%0.27%0.04%
Jul 202677.6%6%5.8%3.8%3.1%2.9%0.52%0.27%0.05%
Aug 202675.8%5.9%7%4.5%3%2.7%0.62%0.33%0.05%
Sep 202678.2%6.1%5.9%3.9%2.6%2.5%0.52%0.34%0.04%

How has the Linktree and Stan Store comparison changed over the last 12 months?

3 findings
  • Linktree was ahead of Stan Store in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Linktree’s share of searches among link-in-bio tools worldwide moved from 79.9% to 78.2%, and its estimated monthly branded searches moved from 2.3M to 1.8M.
  • Across the 12 months ending September 2026, Stan Store’s share of searches among link-in-bio tools worldwide moved from 6% to 6.1%, and its estimated monthly branded searches moved from 169K to 144K.

How did search popularity change for link-in-bio tools worldwide in September 2026?

2 changes

  1. In September 2026, Linktree gained share of searches among link-in-bio tools worldwide, from 75.8% to 78.2%.

  2. In September 2026, Stan Store rose from 3rd to 2nd among link-in-bio tools worldwide.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Linktree’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Linktree

10 branded search terms

  • create a linktree
  • link tree
  • linktr ee
  • linktr.ee
  • Linktree
  • linktree app
  • linktree for instagram
  • linktree for tiktok
  • linktree instagram
  • linktree pro

Stan Store

5 branded search terms

  • Stan Store
  • stan store app
  • stan.store
  • stanstore
  • the stan store

How the Brand Demand Index is measured

Other head-to-heads among link-in-bio tools

Creator with pink hair and a pink jacket

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