Brandwave

Carrd vs Stan Store:Which is more popular?

In September 2026, Stan Store had more branded searches than Carrd among link-in-bio tools worldwide. Stan Store had about 144,000 branded searches, while Carrd had 60,500. Stan Store made up 6.1% of all link-in-bio tool searches we track, and Carrd accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about link-in-bio tools, Carrd and Stan Store each appeared in three of the five answers. Stan Store was mentioned before Carrd in every answer that named either.

Among link-in-bio tools worldwide in September 2026

Who do people search for more?

Stan Store, about 2 searches for every 1 for Carrd

Stan Store 144K searchesCarrd 60.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Carrd in 3 of 5Stan Store in 3 of 5

Who does AI recommend more?

Stan Store, named ahead of Carrd in 3 of 3 answers

Stan Store first in 3Carrd never first

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Top link-in-bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carrd and Stan Store were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stan Store was listed before Carrd in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Linktree1st
  2. Beacons2nd
  3. Stan Store3rd
  4. Carrd4th
  5. Lnk.Bio5th
  6. Komi–
  7. Taplink–
  8. Bio Link–
  9. Milkshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beacons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stan Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carrd3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lnk.Bio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taplink0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milkshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link-in-bio tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Carrd or Stan Store more popular in search?

This chart shows how often people search Google for Carrd and Stan Store by name. Each line represents a brand's share of searches for all nine link-in-bio tools we track, month by month, from English-language searches worldwide.

Carrd and Stan Store among link-in-bio tools worldwide, by month

Share of searches by month for Stan Store, Carrd. The figures are in the table below the chart.

View monthly share of searches table
MonthLinktreeStan StoreBeaconsKomiCarrdTaplinkBio LinkLnk.BioMilkshake
Oct 202579.9%6%4.1%3.9%2.6%2.5%0.67%0.29%0.06%
Nov 202576.2%7%5.7%4.5%2.5%2.9%0.77%0.33%0.06%
Dec 202575.8%6.7%5.7%4.5%3%2.9%0.93%0.33%0.06%
Jan 202676.6%7%5.8%3.8%3.1%2.8%0.63%0.33%0.06%
Feb 202674.6%6.8%6.8%3.7%3.6%3.4%0.61%0.33%0.06%
Mar 202676.9%7%5.8%3.8%2.5%2.9%0.63%0.34%0.05%
Apr 202674.5%7.1%6.8%4.5%3%3%0.74%0.32%0.05%
May 202674.6%7.1%6.8%4.5%3%3.2%0.6%0.32%0.05%
Jun 202677%6%5.8%4.6%3%2.8%0.51%0.27%0.04%
Jul 202677.6%6%5.8%3.8%3.1%2.9%0.52%0.27%0.05%
Aug 202675.8%5.9%7%4.5%3%2.7%0.62%0.33%0.05%
Sep 202678.2%6.1%5.9%3.9%2.6%2.5%0.52%0.34%0.04%

How has the Carrd and Stan Store comparison changed over the last 12 months?

3 findings
  • Stan Store was ahead of Carrd in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carrd’s share of searches among link-in-bio tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Stan Store’s share of searches among link-in-bio tools worldwide moved from 6% to 6.1%, and its estimated monthly branded searches moved from 169K to 144K.

How did search popularity change for link-in-bio tools worldwide in September 2026?

2 changes

  1. In September 2026, Stan Store rose from 3rd to 2nd among link-in-bio tools worldwide.

  2. Estimated monthly branded searches for Carrd worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Carrd’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carrd

1 branded search term

  • carrd co

Stan Store

5 branded search terms

  • Stan Store
  • stan store app
  • stan.store
  • stanstore
  • the stan store

How the Brand Demand Index is measured

Other head-to-heads among link-in-bio tools

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