Beacons vs Carrd:Which is more popular?
In September 2026, Beacons had more branded searches than Carrd among link-in-bio tools worldwide. Beacons had about 140,000 branded searches, while Carrd had 60,500. Beacons made up 5.9% of all link-in-bio tool searches we track, and Carrd accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about link-in-bio tools, Beacons appeared in four of the five answers and Carrd in three. Beacons was mentioned before Carrd in every answer.
Who do people search for more?
Beacons, about 2 searches for every 1 for Carrd
Who does AI mention more?
Beacons, mentioned in 4 of 5 answers, Carrd in 3
Who does AI recommend more?
Beacons, named ahead of Carrd in every answer
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Top link-in-bio tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beacons was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carrd was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beacons was listed before Carrd in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Beacons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stan Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrd3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lnk.Bio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Komi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taplink0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milkshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link-in-bio tools
5 answers
Asked ChatGPT
“Which link-in-bio tool should I use?”
Asked ChatGPT
“What are the best link-in-bio tools?”
Asked ChatGPT
“What's the best link-in-bio tool for a creator profile?”
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“link in bio for instagram”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beacons or Carrd more popular in search?
This chart shows how often people search Google for Beacons and Carrd by name. Each line represents a brand's share of searches for all nine link-in-bio tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Beacons, Carrd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linktree | Stan Store | Beacons | Komi | Carrd | Taplink | Bio Link | Lnk.Bio | Milkshake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 6% | 4.1% | 3.9% | 2.6% | 2.5% | 0.67% | 0.29% | 0.06% |
| Nov 2025 | 76.2% | 7% | 5.7% | 4.5% | 2.5% | 2.9% | 0.77% | 0.33% | 0.06% |
| Dec 2025 | 75.8% | 6.7% | 5.7% | 4.5% | 3% | 2.9% | 0.93% | 0.33% | 0.06% |
| Jan 2026 | 76.6% | 7% | 5.8% | 3.8% | 3.1% | 2.8% | 0.63% | 0.33% | 0.06% |
| Feb 2026 | 74.6% | 6.8% | 6.8% | 3.7% | 3.6% | 3.4% | 0.61% | 0.33% | 0.06% |
| Mar 2026 | 76.9% | 7% | 5.8% | 3.8% | 2.5% | 2.9% | 0.63% | 0.34% | 0.05% |
| Apr 2026 | 74.5% | 7.1% | 6.8% | 4.5% | 3% | 3% | 0.74% | 0.32% | 0.05% |
| May 2026 | 74.6% | 7.1% | 6.8% | 4.5% | 3% | 3.2% | 0.6% | 0.32% | 0.05% |
| Jun 2026 | 77% | 6% | 5.8% | 4.6% | 3% | 2.8% | 0.51% | 0.27% | 0.04% |
| Jul 2026 | 77.6% | 6% | 5.8% | 3.8% | 3.1% | 2.9% | 0.52% | 0.27% | 0.05% |
| Aug 2026 | 75.8% | 5.9% | 7% | 4.5% | 3% | 2.7% | 0.62% | 0.33% | 0.05% |
| Sep 2026 | 78.2% | 6.1% | 5.9% | 3.9% | 2.6% | 2.5% | 0.52% | 0.34% | 0.04% |
How has the Beacons and Carrd comparison changed over the last 12 months?
3 findings
- Beacons was ahead of Carrd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beacons’ share of searches among link-in-bio tools worldwide moved from 4.1% to 5.9%, and its estimated monthly branded searches moved from 116K to 140K.
- Across the 12 months ending September 2026, Carrd’s share of searches among link-in-bio tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for link-in-bio tools worldwide in September 2026?
2 changes
In September 2026, Beacons lost share of searches among link-in-bio tools worldwide, from 7% to 5.9%.
Estimated monthly branded searches for Carrd worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Beacons’ and Carrd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among link-in-bio tools
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