Brandwave

Creator link in bio tools:Which brands are most popular in search?

In August 2026, Linktree was the most searched among creator link in bio tools worldwide, with an estimated 1.9M branded searches and 82.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Linktree82.8%
  2. Beacons7.8%
  3. Stan Store6.5%
  4. Taplink2.8%
  5. Komi0.03%

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Share of SearchLeaderboard

Compare the tools creators collect links with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creator link in bio tools worldwide, by month

Share of Search by month for Linktree, Beacons, Stan Store, Taplink. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeBeaconsStan StoreTaplinkKomi
Oct 202586.1%4.6%6.6%2.6%0.01%
Nov 202582.8%6.4%7.7%3.1%0.01%
Dec 202583%6.4%7.4%3.1%<0.01%
Jan 202682.8%6.5%7.7%2.9%0.06%
Feb 202681.2%7.6%7.5%3.6%0.1%
Mar 202682.9%6.4%7.6%3.1%0.1%
Apr 202681.4%7.6%7.7%3.2%0.1%
May 202681.4%7.5%7.7%3.3%0.05%
Jun 202684.2%6.4%6.4%2.9%0.03%
Jul 202684.2%6.3%6.5%3%0.03%
Aug 202682.8%7.8%6.5%2.8%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Linktree

    82.8%

    Held 1st. 1.9M estimated branded searches, -1.8% vs prior month. Share -1.3 points.

  2. 2.Beacons

    7.8%

    Moved from 3rd to 2nd. 182K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  3. Moved from 2nd to 3rd. 152K estimated branded searches, -0.31% vs prior month. Share 0 points.

  4. 4.Taplink

    2.8%

    Held 4th. 66.5K estimated branded searches, -3.9% vs prior month. Share -0.1 points.

  5. 5.Komi

    0.03%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among creator link in bio tools worldwide?

In August 2026, Linktree was the most searched among creator link in bio tools worldwide, with an estimated 1.9M branded searches and 82.8% estimated Share of Search within this set. Beacons is in 2nd place, 75.1 percentage points behind at 7.8% Share of Search.

Global creator link in bio tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Linktree86.1% → 82.8%86.1%Oct 202581.2%Feb 20261st
Beacons4.6% → 7.8%7.8%Aug 20264.6%Oct 20253rd → 2nd
Stan Store6.6% → 6.5%7.7%Apr 20266.4%Jun 20262nd → 3rd
Taplink2.6% → 2.8%3.6%Feb 20262.6%Oct 20254th
Komi0.01% → 0.03%0.1%Mar 2026<0.01%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among creator link in bio tools worldwide decreased from 86.1% to 82.8%.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among creator link in bio tools worldwide increased from 4.6% to 7.8%.
  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among creator link in bio tools worldwide peaked at 86.1% in October 2025 and was lowest at 81.2% in February 2026.
  • Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among creator link in bio tools worldwide peaked at 7.7% in April 2026 and was lowest at 6.4% in June 2026.
  • Across the 11 months ending August 2026, Beacons rose from 3rd to 2nd among creator link in bio tools worldwide.
  • Across the 11 months ending August 2026, Stan Store fell from 2nd to 3rd among creator link in bio tools worldwide.
  • Across the 11 months ending August 2026, Taplink and Komi held steady: their estimated Share of Search among creator link in bio tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for creator link in bio tools worldwide in August 2026?

  1. In August 2026, Beacons overtook Stan Store to rank 2nd among creator link in bio tools worldwide, at 7.8%.

  2. In August 2026, Linktree lost estimated Share of Search among creator link in bio tools worldwide, from 84.2% to 82.8%.

  3. Estimated monthly branded searches for Komi worldwide rose 125% over 11 measured months, from 320 to 720 in August 2026.

  4. Estimated monthly branded searches for Stan Store worldwide fell 14.6% over 11 measured months, from 179K to 152K in August 2026.

How the Brand Demand Index is measured

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