How popular isTuro in search?
In September 2026, there were an estimated 1M branded searches for Turo worldwide which held steady over the last 12 months. Turo holds 12.3% estimated Share of Search among car rental companies worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hertz27.6%
Avis22.5%
Sixt22.5%
Enterprise Rent-A-Car15%
Turo12.3%
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Where does Turo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car rental companies | 5th of 5 | 12.3% | Shown below |
| Car sharing brands | 2nd of 3 | 35.3% | Show ranking |
Which car rental companies compete with Turo?
Share of Search by month for Hertz, Avis, Sixt, Enterprise Rent-A-Car, Turo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Sixt | Enterprise Rent-A-Car | Turo |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 25.7% | 17.2% | 14% | 11.5% |
| Nov 2025 | 33.8% | 22.6% | 18.5% | 15% | 10.1% |
| Dec 2025 | 32.6% | 21.8% | 17.9% | 17.9% | 9.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Feb 2026 | 34% | 22.7% | 18.6% | 12.4% | 12.4% |
| Mar 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Apr 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| May 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jun 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jul 2026 | 27.6% | 22.5% | 22.5% | 15.1% | 12.3% |
| Aug 2026 | 28.8% | 23.5% | 19.2% | 15.7% | 12.8% |
| Sep 2026 | 27.6% | 22.5% | 22.5% | 15% | 12.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.6% | 2.2M | -18.2% | -1.2 points | |
| 2, held 2nd | 22.5% | 1.8M | -18.3% | -1 points | |
| 3, held 3rd | 22.5% | 1.8M | 0% | +3.3 points | |
| 4, held 4th | 15% | 1.2M | -18.7% | -0.7 points | |
| 5, held 5th | 12.3% | 1M | -18% | -0.5 points |
1.
Hertz27.6%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.2 points.
2.
Avis22.5%
Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -1 points.
3.
Sixt22.5%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +3.3 points.
Held 4th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.7 points.
5.
Turo12.3%
Held 5th. 1M estimated branded searches, -18% vs prior month. Share -0.5 points.
Compare search popularity between Turo and its closest rivals
Every comparison with Turo
5 comparisons
How has branded search demand for Turo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Turo worldwide held steady at 1M.
- Across the 12 months ending September 2026, Turo’s estimated Share of Search among car rental companies worldwide increased from 11.5% to 12.3%.
- Across the 12 months ending September 2026, Turo’s estimated Share of Search among car rental companies worldwide peaked at 13.2% in April 2026 and was lowest at 9.8% in December 2025.
How did search popularity change for car rental companies worldwide in September 2026?
4 changes
In September 2026, Sixt gained estimated Share of Search among car rental companies worldwide, from 19.2% to 22.5%.
In September 2026, Hertz lost estimated Share of Search among car rental companies worldwide, from 28.8% to 27.6%.
In September 2026, Avis lost estimated Share of Search among car rental companies worldwide, from 23.5% to 22.5%.
In September 2026, Enterprise Rent-A-Car lost estimated Share of Search among car rental companies worldwide, from 15.7% to 15%.
How is Turo measured?
Brandwave collects information about searches that people make online using Turo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- turo
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