Brandwave

Car rental companies:Which brands are most popular in search?

In August 2026, Hertz was the most searched among car rental companies worldwide, with an estimated 2.7M branded searches and 28.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hertz28.8%
  2. Avis23.5%
  3. Sixt19.2%
  4. Enterprise Rent-A-Car15.7%
  5. Turo12.8%

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Share of SearchLeaderboard

Compare the companies people rent cars from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car rental companies worldwide, by month

Share of Search by month for Hertz, Avis, Sixt, Enterprise Rent-A-Car, Turo. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisSixtEnterprise Rent-A-CarTuro
Oct 202531.5%25.7%17.2%14%11.5%
Nov 202533.8%22.6%18.5%15%10.1%
Dec 202532.6%21.8%17.9%17.9%9.8%
Jan 202632.3%26.4%17.7%11.8%11.8%
Feb 202634%22.7%18.6%12.4%12.4%
Mar 202632.3%26.4%17.7%11.8%11.8%
Apr 202629.6%24.2%19.8%13.2%13.2%
May 202629.6%24.2%19.8%13.2%13.2%
Jun 202629.6%24.2%19.8%13.2%13.2%
Jul 202627.6%22.5%22.5%15.1%12.3%
Aug 202628.8%23.5%19.2%15.7%12.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hertz

    28.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Avis

    23.5%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Sixt

    19.2%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.3 points.

  4. 4.Enterprise Rent-A-Car

    15.7%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Turo

    12.8%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among car rental companies worldwide?

In August 2026, Hertz was the most searched among car rental companies worldwide, with an estimated 2.7M branded searches and 28.8% estimated Share of Search within this set. Avis is in 2nd place, 5.2 percentage points behind at 23.5% Share of Search.

Global car rental companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hertz31.5% → 28.8%34%Feb 202627.6%Jul 20261st
Avis25.7% → 23.5%26.4%Mar 202621.8%Dec 20252nd
Sixt17.2% → 19.2%22.5%Jul 202617.2%Oct 20253rd
Enterprise Rent-A-Car14% → 15.7%17.9%Dec 202511.8%Mar 20264th
Turo11.5% → 12.8%13.2%Apr 20269.8%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide decreased from 31.5% to 28.8%.
  • Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental companies worldwide decreased from 25.7% to 23.5%.
  • Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental companies worldwide increased from 17.2% to 19.2%.
  • Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental companies worldwide increased from 14% to 15.7%.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide increased from 11.5% to 12.8%.
  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide peaked at 34% in February 2026 and was lowest at 27.6% in July 2026.
  • Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental companies worldwide peaked at 26.4% in March 2026 and was lowest at 21.8% in December 2025.
  • Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental companies worldwide peaked at 22.5% in July 2026 and was lowest at 17.2% in October 2025.
  • Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental companies worldwide peaked at 17.9% in December 2025 and was lowest at 11.8% in March 2026.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide peaked at 13.2% in April 2026 and was lowest at 9.8% in December 2025.

How did search popularity change for car rental companies worldwide in August 2026?

  1. In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%.

  2. In August 2026, Avis gained estimated Share of Search among car rental companies worldwide, from 22.5% to 23.5%.

  3. In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%.

  4. In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%.

  5. In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%.

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