How popular isEnterprise Rent-A-Car in search?
In August 2026, there were an estimated 1.5M branded searches for Enterprise Rent-A-Car worldwide which is up 23% over the last 11 months. Enterprise Rent-A-Car holds 15.7% estimated Share of Search among car rental companies worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which car rental companies compete with Enterprise Rent-A-Car?
Share of Search by month for Hertz, Avis, Sixt, Enterprise Rent-A-Car, Turo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Sixt | Enterprise Rent-A-Car | Turo |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 25.7% | 17.2% | 14% | 11.5% |
| Nov 2025 | 33.8% | 22.6% | 18.5% | 15% | 10.1% |
| Dec 2025 | 32.6% | 21.8% | 17.9% | 17.9% | 9.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Feb 2026 | 34% | 22.7% | 18.6% | 12.4% | 12.4% |
| Mar 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Apr 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| May 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jun 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jul 2026 | 27.6% | 22.5% | 22.5% | 15.1% | 12.3% |
| Aug 2026 | 28.8% | 23.5% | 19.2% | 15.7% | 12.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 2.7M | 0% | +1.2 points | |
| 2, held 2nd | 23.5% | 2.2M | 0% | +1 points | |
| 3, held 3rd | 19.2% | 1.8M | -18.3% | -3.3 points | |
| 4, held 4th | 15.7% | 1.5M | 0% | +0.6 points | |
| 5, held 5th | 12.8% | 1.2M | 0% | +0.5 points |
1.
Hertz28.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Avis23.5%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +1 points.
3.
Sixt19.2%
Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.3 points.
15.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Turo12.8%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare search popularity between Enterprise Rent-A-Car and its closest rivals
How has branded search demand for Enterprise Rent-A-Car changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Enterprise Rent-A-Car worldwide rose from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental companies worldwide increased from 14% to 15.7%.
- Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental companies worldwide peaked at 17.9% in December 2025 and was lowest at 11.8% in March 2026.
How did search popularity change for car rental companies worldwide in August 2026?
5 changes
In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%.
In August 2026, Avis gained estimated Share of Search among car rental companies worldwide, from 22.5% to 23.5%.
In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%.
In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%.
In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%.
Where does Enterprise Rent-A-Car compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car rental brands | 5th of 7 | 14.8% | Show ranking |
| Car rental companies | 4th of 5 | 15.7% | Shown above |
How is Enterprise Rent-A-Car measured?
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- enterprise car rental
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