Brandwave

How popular isTuro in search?

In August 2026, there were an estimated 1.2M branded searches for Turo worldwide which is up 22% over the last 11 months. Turo holds 12.8% estimated Share of Search among car rental companies worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hertz28.8%
  2. Avis23.5%
  3. Sixt19.2%
  4. Enterprise Rent-A-Car15.7%
  5. Turo12.8%
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Which car rental companies compete with Turo?

Turo against car rental companies worldwide, by month

Share of Search by month for Hertz, Avis, Sixt, Enterprise Rent-A-Car, Turo. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisSixtEnterprise Rent-A-CarTuro
Oct 202531.5%25.7%17.2%14%11.5%
Nov 202533.8%22.6%18.5%15%10.1%
Dec 202532.6%21.8%17.9%17.9%9.8%
Jan 202632.3%26.4%17.7%11.8%11.8%
Feb 202634%22.7%18.6%12.4%12.4%
Mar 202632.3%26.4%17.7%11.8%11.8%
Apr 202629.6%24.2%19.8%13.2%13.2%
May 202629.6%24.2%19.8%13.2%13.2%
Jun 202629.6%24.2%19.8%13.2%13.2%
Jul 202627.6%22.5%22.5%15.1%12.3%
Aug 202628.8%23.5%19.2%15.7%12.8%
Sep 2026—————

  1. 1.Hertz

    28.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Avis

    23.5%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Sixt

    19.2%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.3 points.

  4. 4.Enterprise Rent-A-Car

    15.7%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Turo

    12.8%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Turo and its closest rivals

How has branded search demand for Turo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turo worldwide rose from 1M to 1.2M.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide increased from 11.5% to 12.8%.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car rental companies worldwide peaked at 13.2% in April 2026 and was lowest at 9.8% in December 2025.

How did search popularity change for car rental companies worldwide in August 2026?

  1. In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%.

  2. In August 2026, Avis gained estimated Share of Search among car rental companies worldwide, from 22.5% to 23.5%.

  3. In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%.

  4. In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%.

  5. In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%.

How is Turo measured?

Brandwave collects information about searches that people make online using Turo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • turo

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How the Brand Demand Index is measured

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