How popular isHertz in search?
In August 2026, there were an estimated 2.7M branded searches for Hertz worldwide which held steady over the last 11 months. Hertz holds 28.8% estimated Share of Search among car rental companies worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hertz28.8%
Avis23.5%
Sixt19.2%
Enterprise Rent-A-Car15.7%
Turo12.8%
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Which car rental companies compete with Hertz?
Share of Search by month for Hertz, Avis, Sixt, Enterprise Rent-A-Car, Turo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Sixt | Enterprise Rent-A-Car | Turo |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 25.7% | 17.2% | 14% | 11.5% |
| Nov 2025 | 33.8% | 22.6% | 18.5% | 15% | 10.1% |
| Dec 2025 | 32.6% | 21.8% | 17.9% | 17.9% | 9.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Feb 2026 | 34% | 22.7% | 18.6% | 12.4% | 12.4% |
| Mar 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Apr 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| May 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jun 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jul 2026 | 27.6% | 22.5% | 22.5% | 15.1% | 12.3% |
| Aug 2026 | 28.8% | 23.5% | 19.2% | 15.7% | 12.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 2.7M | 0% | +1.2 points | |
| 2, held 2nd | 23.5% | 2.2M | 0% | +1 points | |
| 3, held 3rd | 19.2% | 1.8M | -18.3% | -3.3 points | |
| 4, held 4th | 15.7% | 1.5M | 0% | +0.6 points | |
| 5, held 5th | 12.8% | 1.2M | 0% | +0.5 points |
1.
Hertz28.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Avis23.5%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +1 points.
3.
Sixt19.2%
Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.3 points.
15.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Turo12.8%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare search popularity between Hertz and its closest rivals
How has branded search demand for Hertz changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hertz worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide decreased from 31.5% to 28.8%.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide peaked at 34% in February 2026 and was lowest at 27.6% in July 2026.
How did search popularity change for car rental companies worldwide in August 2026?
5 changes
In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%.
In August 2026, Avis gained estimated Share of Search among car rental companies worldwide, from 22.5% to 23.5%.
In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%.
In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%.
In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%.
Where does Hertz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car rental brands | 1st of 7 | 27% | Show ranking |
| Car rental companies | 1st of 5 | 28.8% | Shown above |
How is Hertz measured?
Brandwave collects information about searches that people make online using Hertz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hertz
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Is Hertz your brand?
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