Hertz vs Sixt:Which is more popular by branded search?
In August 2026, Hertz had more branded searches than Sixt among car rental companies worldwide. Hertz was estimated to have 2.7M branded searches compared to Sixt’s 1.8M, and held a 28.8% Share of Search versus Sixt’s 19.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hertz or Sixt?
Compare the companies people rent cars from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hertz, Sixt. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Sixt | Enterprise Rent-A-Car | Turo |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 25.7% | 17.2% | 14% | 11.5% |
| Nov 2025 | 33.8% | 22.6% | 18.5% | 15% | 10.1% |
| Dec 2025 | 32.6% | 21.8% | 17.9% | 17.9% | 9.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Feb 2026 | 34% | 22.7% | 18.6% | 12.4% | 12.4% |
| Mar 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 11.8% |
| Apr 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| May 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jun 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 13.2% |
| Jul 2026 | 27.6% | 22.5% | 22.5% | 15.1% | 12.3% |
| Aug 2026 | 28.8% | 23.5% | 19.2% | 15.7% | 12.8% |
| Sep 2026 | — | — | — | — | — |
How has the Hertz and Sixt comparison changed over the last 12 months?
3 findings
- Hertz was ahead of Sixt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide moved from 31.5% to 28.8%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental companies worldwide moved from 17.2% to 19.2%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
How did search popularity change for car rental companies worldwide in August 2026?
2 changes
In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%.
In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hertz’s and Sixt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.