Brandwave

Car rental brands:Which brands are most popular in search?

In August 2026, Hertz was the most searched among car rental brands worldwide, with an estimated 2.7M branded searches and 27% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hertz27%
  2. Avis22.1%
  3. Europcar18%
  4. Sixt18%
  5. Enterprise Rent-A-Car14.8%
  6. Thrifty0.01%
  7. Budget<0.01%

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Share of SearchLeaderboard

Compare the car rental brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car rental brands worldwide, by month

Share of Search by month for Hertz, Avis, Europcar, Sixt, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisEuropcarSixtEnterprise Rent-A-CarThriftyBudget
Oct 202529.8%24.3%16.3%16.3%13.3%0.02%<0.01%
Nov 202532.2%21.5%14.3%17.6%14.3%0.02%0.01%
Dec 202531.2%20.8%13.9%17.1%17.1%0.01%<0.01%
Jan 202630.5%24.9%16.7%16.7%11.1%0.02%<0.01%
Feb 202633%22.1%14.7%18.1%12.1%0.01%0.01%
Mar 202631.5%25.7%14.1%17.2%11.5%0.01%<0.01%
Apr 202628.7%23.5%15.7%19.2%12.8%0.01%<0.01%
May 202628.7%23.5%15.7%19.2%12.8%0.01%0.04%
Jun 202627.8%22.7%18.6%18.6%12.4%0.01%<0.01%
Jul 202626%21.2%17.3%21.2%14.2%0.01%<0.01%
Aug 202627%22.1%18%18%14.8%0.01%<0.01%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Hertz

    27%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Avis

    22.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Europcar

    18%

    Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Sixt

    18%

    Moved from 3rd to 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.2 points.

  5. 5.Enterprise Rent-A-Car

    14.8%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Thrifty

    0.01%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Budget

    <0.01%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car rental brands worldwide?

In August 2026, Hertz was the most searched among car rental brands worldwide, with an estimated 2.7M branded searches and 27% estimated Share of Search within this set. Avis is in 2nd place, 4.9 percentage points behind at 22.1% Share of Search.

Global car rental brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hertz29.8% → 27%33%Feb 202626%Jul 20261st
Avis24.3% → 22.1%25.7%Mar 202620.8%Dec 20252nd
Europcar16.3% → 18%18.6%Jun 202613.9%Dec 20253rd
Sixt16.3% → 18%21.2%Jul 202616.3%Oct 20254th
Enterprise Rent-A-Car13.3% → 14.8%17.1%Dec 202511.1%Jan 20265th
Thrifty0.02% → 0.01%0.02%Jan 20260.01%Apr 20266th
Budget<0.01%0.04%May 2026<0.01%Dec 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide decreased from 29.8% to 27%.
  • Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental brands worldwide decreased from 24.3% to 22.1%.
  • Across the 11 months ending August 2026, Europcar’s estimated Share of Search among car rental brands worldwide increased from 16.3% to 18%.
  • Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental brands worldwide increased from 16.3% to 18%.
  • Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental brands worldwide increased from 13.3% to 14.8%.
  • Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide peaked at 33% in February 2026 and was lowest at 26% in July 2026.
  • Across the 11 months ending August 2026, Avis’ estimated Share of Search among car rental brands worldwide peaked at 25.7% in March 2026 and was lowest at 20.8% in December 2025.
  • Across the 11 months ending August 2026, Europcar’s estimated Share of Search among car rental brands worldwide peaked at 18.6% in June 2026 and was lowest at 13.9% in December 2025.
  • Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental brands worldwide peaked at 21.2% in July 2026 and was lowest at 16.3% in October 2025.
  • Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental brands worldwide peaked at 17.1% in December 2025 and was lowest at 11.1% in January 2026.
  • Across the 11 months ending August 2026, Thrifty and Budget held steady: their estimated Share of Search among car rental brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for car rental brands worldwide in August 2026?

  1. In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.

  2. In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%.

  3. In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%.

  4. In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.

  5. In August 2026, Sixt lost estimated Share of Search among car rental brands worldwide, from 21.2% to 18%.

  6. Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

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