Brandwave

How popular isSixt in search?

In August 2026, there were an estimated 1.8M branded searches for Sixt worldwide which is up 22% over the last 11 months. Sixt holds 18% estimated Share of Search among car rental brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hertz27%
  2. Avis22.1%
  3. Europcar18%
  4. Sixt18%
  5. Enterprise Rent-A-Car14.8%
  6. Thrifty0.01%
  7. Budget<0.01%
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Which car rental brands compete with Sixt?

Sixt against car rental brands worldwide, by month

Share of Search by month for Hertz, Avis, Europcar, Sixt, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisEuropcarSixtEnterprise Rent-A-CarThriftyBudget
Oct 202529.8%24.3%16.3%16.3%13.3%0.02%<0.01%
Nov 202532.2%21.5%14.3%17.6%14.3%0.02%0.01%
Dec 202531.2%20.8%13.9%17.1%17.1%0.01%<0.01%
Jan 202630.5%24.9%16.7%16.7%11.1%0.02%<0.01%
Feb 202633%22.1%14.7%18.1%12.1%0.01%0.01%
Mar 202631.5%25.7%14.1%17.2%11.5%0.01%<0.01%
Apr 202628.7%23.5%15.7%19.2%12.8%0.01%<0.01%
May 202628.7%23.5%15.7%19.2%12.8%0.01%0.04%
Jun 202627.8%22.7%18.6%18.6%12.4%0.01%<0.01%
Jul 202626%21.2%17.3%21.2%14.2%0.01%<0.01%
Aug 202627%22.1%18%18%14.8%0.01%<0.01%
Sep 2026———————

  1. 1.Hertz

    27%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Avis

    22.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Europcar

    18%

    Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Sixt

    18%

    Moved from 3rd to 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.2 points.

  5. 5.Enterprise Rent-A-Car

    14.8%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Thrifty

    0.01%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Budget

    <0.01%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sixt and its closest rivals

How has branded search demand for Sixt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sixt worldwide rose from 1.5M to 1.8M.
  • Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental brands worldwide increased from 16.3% to 18%.
  • Across the 11 months ending August 2026, Sixt’s estimated Share of Search among car rental brands worldwide peaked at 21.2% in July 2026 and was lowest at 16.3% in October 2025.

How did search popularity change for car rental brands worldwide in August 2026?

  1. In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.

  2. In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%.

  3. In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%.

  4. In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.

  5. In August 2026, Sixt lost estimated Share of Search among car rental brands worldwide, from 21.2% to 18%.

  6. Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Sixt compete?

Sixt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car rental brands4th of 718%Shown above
Car rental companies3rd of 519.2%Show ranking

How is Sixt measured?

Brandwave collects information about searches that people make online using Sixt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sixt

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How the Brand Demand Index is measured

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