Brandwave

Bolt vs Turo:Which is searched more?

In September 2026, Turo had more branded searches than Bolt among car sharing brands worldwide. Turo was estimated to have 1M branded searches compared to Bolt’s 390, and held a 35.3% Share of Search versus Bolt’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among car sharing brands worldwide in September 2026Which is more popular in search, Bolt or Turo?
Bolt0.01%390 searches
vs
Turo35.3%1M searches

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Which is more popular in search, Bolt or Turo?

Compare the car sharing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bolt and Turo among car sharing brands worldwide, by month

Share of Search by month for Turo, Bolt. The figures are in the table below the chart.

View monthly share of search table
MonthSixtTuroBolt
Oct 202560%40%0.02%
Nov 202564.6%35.4%0.01%
Dec 202564.6%35.4%0.01%
Jan 202660%40%0.01%
Feb 202660%40%0.01%
Mar 202660%40%0.01%
Apr 202660%40%0.01%
May 202660%40%0.01%
Jun 202660%40%0.01%
Jul 202664.7%35.3%0.01%
Aug 202660%40%0.02%
Sep 202664.7%35.3%0.01%

How has the Bolt and Turo comparison changed over the last 12 months?

  • Turo was ahead of Bolt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bolt’s estimated Share of Search among car sharing brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, Turo’s estimated Share of Search among car sharing brands worldwide moved from 40% to 35.3%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for car sharing brands worldwide in September 2026?

  1. In September 2026, Turo lost estimated Share of Search among car sharing brands worldwide, from 40% to 35.3%.

Other head-to-heads among car sharing brands

How each brand is measured

Brandwave collects information about searches that people make online using Bolt’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bolt

1 branded search term

  • bolt car sharing

Turo

1 branded search term

  • turo

How the Brand Demand Index is measured

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Put your own brand in this comparison

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