Ruggable vs Turo:Which is searched more?
In September 2026, Turo had more branded searches than Ruggable among alternative brands worldwide. Turo was estimated to have 1M branded searches compared to Ruggable’s 547K, and held a 4.1% Share of Search versus Ruggable’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ruggable or Turo?
Compare the alternative brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turo, Ruggable. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Linktree | Turo | Ruggable | Jackery |
|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 7.7% | 3.4% | 2.4% | 0.84% |
| Nov 2025 | 86.7% | 6.4% | 2.9% | 2.9% | 1.2% |
| Dec 2025 | 87.4% | 6.5% | 2.9% | 2.5% | 0.83% |
| Jan 2026 | 85% | 7.7% | 3.4% | 2.4% | 1.5% |
| Feb 2026 | 85% | 7.7% | 4.1% | 2.3% | 0.8% |
| Mar 2026 | 82.5% | 9.1% | 4.9% | 2.2% | 1.2% |
| Apr 2026 | 83.9% | 7.6% | 5% | 2.3% | 1.2% |
| May 2026 | 83.8% | 7.6% | 5% | 2.4% | 1.2% |
| Jun 2026 | 83.5% | 7.6% | 5% | 2.4% | 1.5% |
| Jul 2026 | 83.6% | 7.6% | 5% | 2.4% | 1.4% |
| Aug 2026 | 83.7% | 7.6% | 5% | 2.3% | 1.4% |
| Sep 2026 | 84.4% | 7.6% | 4.1% | 2.3% | 1.6% |
How has the Ruggable and Turo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ruggable took it in November 2025, Turo took it in December 2025.
- Across the 12 months ending September 2026, Ruggable’s estimated Share of Search among alternative brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 710K to 547K.
- Across the 12 months ending September 2026, Turo’s estimated Share of Search among alternative brands worldwide moved from 3.4% to 4.1%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for alternative brands worldwide in September 2026?
2 changes
In September 2026, Turo lost estimated Share of Search among alternative brands worldwide, from 5% to 4.1%.
Estimated monthly branded searches for Ruggable worldwide fell 22.9% over 12 measured months, from 710K to 547K in September 2026.
Other head-to-heads among alternative brands
How each brand is measured
Brandwave collects information about searches that people make online using Ruggable’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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