Brandwave

PayPal vs Ruggable:Which is searched more?

In September 2026, PayPal had more branded searches than Ruggable among alternative brands worldwide. PayPal was estimated to have 20.5M branded searches compared to Ruggable’s 547K, and held an 84.4% Share of Search versus Ruggable’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among alternative brands worldwide in September 2026Which is more popular in search, PayPal or Ruggable?
PayPal84.4%20.5M searches
vs
Ruggable2.3%547K searches

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Which is more popular in search, PayPal or Ruggable?

Compare the alternative brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PayPal and Ruggable among alternative brands worldwide, by month

Share of Search by month for PayPal, Ruggable. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalLinktreeTuroRuggableJackery
Oct 202585.6%7.7%3.4%2.4%0.84%
Nov 202586.7%6.4%2.9%2.9%1.2%
Dec 202587.4%6.5%2.9%2.5%0.83%
Jan 202685%7.7%3.4%2.4%1.5%
Feb 202685%7.7%4.1%2.3%0.8%
Mar 202682.5%9.1%4.9%2.2%1.2%
Apr 202683.9%7.6%5%2.3%1.2%
May 202683.8%7.6%5%2.4%1.2%
Jun 202683.5%7.6%5%2.4%1.5%
Jul 202683.6%7.6%5%2.4%1.4%
Aug 202683.7%7.6%5%2.3%1.4%
Sep 202684.4%7.6%4.1%2.3%1.6%

How has the PayPal and Ruggable comparison changed over the last 12 months?

  • PayPal was ahead of Ruggable in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PayPal’s estimated Share of Search among alternative brands worldwide moved from 85.6% to 84.4%, and its estimated monthly branded searches moved from 25M to 20.5M.
  • Across the 12 months ending September 2026, Ruggable’s estimated Share of Search among alternative brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 710K to 547K.

How did search popularity change for alternative brands worldwide in September 2026?

  1. In September 2026, PayPal gained estimated Share of Search among alternative brands worldwide, from 83.7% to 84.4%.

  2. Estimated monthly branded searches for Ruggable worldwide fell 22.9% over 12 measured months, from 710K to 547K in September 2026.

Other head-to-heads among alternative brands

How each brand is measured

Brandwave collects information about searches that people make online using PayPal’s and Ruggable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayPal

13 branded search terms

  • paypal
  • paypal business
  • paypal business app
  • paypal business charges
  • paypal business cost
  • paypal business fees
  • paypal checkout
  • paypal express checkout
  • paypal for company
  • paypal merchant
  • paypal merchant services
  • paypal payment processing
  • paypal payments

Ruggable

5 branded search terms

  • ruggable
  • ruggable rugs
  • ruggable washable rugs
  • rugs ruggable
  • washable rugs ruggable

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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