How popular isRuggable in search?
In September 2026, there were an estimated 547K branded searches for Ruggable worldwide which is down 22.9% over the last 12 months. Ruggable holds 72.7% estimated Share of Search among stair runner brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ruggable72.7%
Tapi21.9%
Carpetright5.4%
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Which stair runner brands compete with Ruggable?
Share of Search by month for Ruggable, Tapi, Carpetright. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruggable | Tapi | Carpetright |
|---|---|---|---|
| Oct 2025 | 72.1% | 16.8% | 11.2% |
| Nov 2025 | 77.8% | 15.4% | 6.9% |
| Dec 2025 | 79.2% | 15.2% | 5.6% |
| Jan 2026 | 74.6% | 17.5% | 7.9% |
| Feb 2026 | 47.7% | 47.1% | 5.2% |
| Mar 2026 | 47.9% | 47.8% | 4.3% |
| Apr 2026 | 72% | 21.5% | 6.5% |
| May 2026 | 73.9% | 21% | 5.1% |
| Jun 2026 | 74% | 20.9% | 5.1% |
| Jul 2026 | 77.1% | 17.6% | 5.3% |
| Aug 2026 | 72.8% | 20.9% | 6.3% |
| Sep 2026 | 72.7% | 21.9% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 547K | -4.6% | -0.1 points | |
| 2, held 2nd | 21.9% | 165K | 0% | +1 points | |
| 3, held 3rd | 5.4% | 40.5K | -18.2% | -0.9 points |
Compare search popularity between Ruggable and its closest rivals
Every comparison with Ruggable
7 comparisons
How has branded search demand for Ruggable changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ruggable worldwide fell from 710K to 547K.
- Across the 12 months ending September 2026, Ruggable’s estimated Share of Search among stair runner brands worldwide increased from 72.1% to 72.7%.
- Across the 12 months ending September 2026, Ruggable’s estimated Share of Search among stair runner brands worldwide peaked at 79.2% in December 2025 and was lowest at 47.7% in February 2026.
How did search popularity change for stair runner brands worldwide in September 2026?
3 changes
In September 2026, Tapi gained estimated Share of Search among stair runner brands worldwide, from 20.9% to 21.9%.
In September 2026, Carpetright lost estimated Share of Search among stair runner brands worldwide, from 6.3% to 5.4%.
Estimated monthly branded searches for Ruggable worldwide fell 22.9% over 12 measured months, from 710K to 547K in September 2026.
Where does Ruggable compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washable rug brands | 1st of 6 | 57.5% | Show ranking |
| Stair runner brands | 1st of 3 | 72.7% | Shown above |
How is Ruggable measured?
Brandwave collects information about searches that people make online using Ruggable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- ruggable
- ruggable rugs
- ruggable washable rugs
- rugs ruggable
- washable rugs ruggable
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Is Ruggable your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.