Brandwave

How popular isTapi in search?

In September 2026, there were an estimated 165K branded searches for Tapi worldwide which held steady over the last 12 months. Tapi holds 25.2% estimated Share of Search among stair runner brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ruggable68.6%
  2. Tapi25.2%
  3. Carpetright6.2%
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Which stair runner brands compete with Tapi?

Tapi against stair runner brands worldwide, by month

Share of Search by month for Ruggable, Tapi, Carpetright. The figures are in the table below the chart.

View monthly share of search table
MonthRuggableTapiCarpetright
Oct 202566.7%20%13.3%
Nov 202573.8%18.1%8.1%
Dec 202574.9%18.4%6.7%
Jan 202669.7%20.9%9.4%
Feb 202642.4%51.9%5.7%
Mar 202642.9%52.4%4.7%
Apr 202667.7%24.8%7.4%
May 202668.6%25.2%6.2%
Jun 202668.6%25.2%6.2%
Jul 202671.9%21.6%6.5%
Aug 202667.7%24.8%7.4%
Sep 202668.6%25.2%6.2%
  1. 1.Ruggable

    68.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Tapi

    25.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

Compare search popularity between Tapi and its closest rivals

How has branded search demand for Tapi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tapi worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Tapi’s estimated Share of Search among stair runner brands worldwide increased from 20% to 25.2%.
  • Across the 12 months ending September 2026, Tapi’s estimated Share of Search among stair runner brands worldwide peaked at 52.4% in March 2026 and was lowest at 18.1% in November 2025.

How did search popularity change for stair runner brands worldwide in September 2026?

  1. In September 2026, Ruggable gained estimated Share of Search among stair runner brands worldwide, from 67.7% to 68.6%.

  2. In September 2026, Carpetright lost estimated Share of Search among stair runner brands worldwide, from 7.4% to 6.2%.

Where does Tapi compete?

Tapi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stair runner brands2nd of 325.2%Shown above
Carpet retailers1st of 659.4%Show ranking

How is Tapi measured?

Brandwave collects information about searches that people make online using Tapi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tapi

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How the Brand Demand Index is measured

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Is Tapi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.