How popular isTapi in search?
In September 2026, there were an estimated 165K branded searches for Tapi worldwide which held steady over the last 12 months. Tapi holds 25.2% estimated Share of Search among stair runner brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ruggable68.6%
Tapi25.2%
Carpetright6.2%
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Which stair runner brands compete with Tapi?
Share of Search by month for Ruggable, Tapi, Carpetright. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruggable | Tapi | Carpetright |
|---|---|---|---|
| Oct 2025 | 66.7% | 20% | 13.3% |
| Nov 2025 | 73.8% | 18.1% | 8.1% |
| Dec 2025 | 74.9% | 18.4% | 6.7% |
| Jan 2026 | 69.7% | 20.9% | 9.4% |
| Feb 2026 | 42.4% | 51.9% | 5.7% |
| Mar 2026 | 42.9% | 52.4% | 4.7% |
| Apr 2026 | 67.7% | 24.8% | 7.4% |
| May 2026 | 68.6% | 25.2% | 6.2% |
| Jun 2026 | 68.6% | 25.2% | 6.2% |
| Jul 2026 | 71.9% | 21.6% | 6.5% |
| Aug 2026 | 67.7% | 24.8% | 7.4% |
| Sep 2026 | 68.6% | 25.2% | 6.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 450K | 0% | +0.9 points | |
| 2, held 2nd | 25.2% | 165K | 0% | +0.3 points | |
| 3, held 3rd | 6.2% | 40.5K | -18.2% | -1.3 points |
Compare search popularity between Tapi and its closest rivals
Every comparison with Tapi
6 comparisons
How has branded search demand for Tapi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tapi worldwide held steady at 165K.
- Across the 12 months ending September 2026, Tapi’s estimated Share of Search among stair runner brands worldwide increased from 20% to 25.2%.
- Across the 12 months ending September 2026, Tapi’s estimated Share of Search among stair runner brands worldwide peaked at 52.4% in March 2026 and was lowest at 18.1% in November 2025.
How did search popularity change for stair runner brands worldwide in September 2026?
2 changes

In September 2026, Ruggable gained estimated Share of Search among stair runner brands worldwide, from 67.7% to 68.6%.

In September 2026, Carpetright lost estimated Share of Search among stair runner brands worldwide, from 7.4% to 6.2%.
Where does Tapi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stair runner brands | 2nd of 3 | 25.2% | Shown above |
| Carpet retailers | 1st of 6 | 59.4% | Show ranking |
How is Tapi measured?
Brandwave collects information about searches that people make online using Tapi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tapi
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Is Tapi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.