Brandwave

Cormar vs Tapi:Which is more popular by branded search?

In August 2026, Tapi had more branded searches than Cormar among carpet retailers worldwide. Tapi was estimated to have 165K branded searches compared to Cormar’s 18.1K, and held a 58.4% Share of Search versus Cormar’s 6.4%. These are worldwide searches for English-language branded terms.

Share of Search among carpet retailers worldwide in August 2026Which is more popular in search, Cormar or Tapi?
Cormar6.4%18.1K searches
vs
Tapi58.4%165K searches

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Which is more popular in search, Cormar or Tapi?

Compare the carpet retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cormar and Tapi among carpet retailers worldwide, by month

Share of Search by month for Tapi, Cormar. The figures are in the table below the chart.

View monthly share of search table
MonthTapiCarpetrightFlooring SuperstoreCormarUnited CarpetsAbingdon Flooring
Oct 202546.1%30.7%11.3%6.2%5.1%0.67%
Nov 202551.2%23%12.6%6.9%5.6%0.74%
Dec 202555.5%20.4%11.1%7.4%5%0.53%
Jan 202650.4%22.6%12.4%8.3%5.5%0.73%
Feb 202680.5%8.9%4.8%3.3%2.2%0.35%
Mar 202681.8%7.4%4.9%3.3%2.2%0.36%
Apr 202657.6%17.3%11.6%7.7%5.2%0.66%
May 202659.4%14.6%11.9%8%5.3%0.86%
Jun 202661%15%12.2%6.7%4.5%0.7%
Jul 202655.1%16.5%13.5%9.1%4.9%0.78%
Aug 202658.4%17.5%11.7%6.4%5.2%0.67%
Sep 2026——————

How has the Cormar and Tapi comparison changed over the last 12 months?

  • Tapi was ahead of Cormar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cormar’s estimated Share of Search among carpet retailers worldwide moved from 6.2% to 6.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Tapi’s estimated Share of Search among carpet retailers worldwide moved from 46.1% to 58.4%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for carpet retailers worldwide in August 2026?

  1. In August 2026, Tapi gained estimated Share of Search among carpet retailers worldwide, from 55.1% to 58.4%.

  2. In August 2026, Cormar lost estimated Share of Search among carpet retailers worldwide, from 9.1% to 6.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Cormar’s and Tapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cormar

1 branded search term

  • cormar

Tapi

1 branded search term

  • tapi

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.