How popular isRubbermaid in search?
In September 2026, there were an estimated 49.5K branded searches for Rubbermaid worldwide which is down 18.2% over the last 12 months. Rubbermaid holds 2.8% estimated Share of Search among food storage container brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tupperware56.9%
Sistema20.9%
Pyrex9.4%
Oxo6.3%
Lock&Lock3.7%Rubbermaid2.8%
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Where does Rubbermaid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Food storage container brands | 6th of 6 | 2.8% | Shown below |
| Food storage brands | 6th of 6 | 2.8% | Show ranking |
| Power scrubber brands | 3rd of 3 | 10.5% | Show ranking |
| Meal prep containers brands | 2nd of 5 | 21.7% | Show ranking |
| Dish drainer brands | 2nd of 3 | 23.7% | Show ranking |
| Storage shed brands | 2nd of 4 | 35.7% | Show ranking |
Which food storage container brands compete with Rubbermaid?
Share of Search by month for Tupperware, Sistema, Pyrex, Oxo, Lock&Lock, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Tupperware | Sistema | Pyrex | Oxo | Lock&Lock | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 18.3% | 8.2% | 6.7% | 3.4% | 3% |
| Nov 2025 | 58.6% | 17.7% | 9.7% | 7.9% | 3.2% | 2.9% |
| Dec 2025 | 62.8% | 12.7% | 10.4% | 7% | 4% | 3.1% |
| Jan 2026 | 65.9% | 13.2% | 8.8% | 6% | 3.5% | 2.7% |
| Feb 2026 | 64.3% | 15.9% | 8.7% | 5.8% | 2.8% | 2.6% |
| Mar 2026 | 61.4% | 18.5% | 8.3% | 5.5% | 3.2% | 3% |
| Apr 2026 | 56.8% | 20.9% | 9.4% | 6.3% | 3.1% | 3.4% |
| May 2026 | 56.8% | 20.9% | 9.4% | 6.3% | 3.1% | 3.4% |
| Jun 2026 | 59.2% | 17.8% | 9.8% | 6.5% | 3.8% | 2.9% |
| Jul 2026 | 61.5% | 15.1% | 10.1% | 6.8% | 3.4% | 3% |
| Aug 2026 | 57.6% | 17.3% | 11.6% | 6.3% | 3.7% | 3.5% |
| Sep 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.7% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 1M | 0% | -0.7 points | |
| 2, held 2nd | 20.9% | 368K | +22.3% | +3.6 points | |
| 3, held 3rd | 9.4% | 165K | -17.9% | -2.2 points | |
| 4, held 4th | 6.3% | 110K | 0% | -0.1 points | |
| 5, held 5th | 3.7% | 64.3K | 0% | 0 points | |
| 6, held 6th | 2.8% | 49.5K | -18.2% | -0.7 points |
56.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Sistema20.9%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.6 points.
3.
Pyrex9.4%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.2 points.
4.
Oxo6.3%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.7%
Held 5th. 64.3K estimated branded searches, 0% vs prior month. Share 0 points.
2.8%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
Compare search popularity between Rubbermaid and its closest rivals
Every comparison with Rubbermaid
16 comparisons
- Keter vs Rubbermaid
- Black and Decker vs Rubbermaid
- Clorox vs Rubbermaid
- Décor vs Rubbermaid
- Joseph Joseph vs Rubbermaid
- Lock&Lock vs Rubbermaid
- Oxo vs Rubbermaid
- Pyrex vs Rubbermaid
- Rubbermaid vs Simplehuman
- Rubbermaid vs Sistema
- Rubbermaid vs Tupperware
- Rubbermaid vs Suncast
- GoodCook vs Rubbermaid
- Hefty vs Rubbermaid
- Absco vs Rubbermaid
- Glad vs Rubbermaid
How has branded search demand for Rubbermaid changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among food storage container brands worldwide held steady, from 3% to 2.8%.
How did search popularity change for food storage container brands worldwide in September 2026?
5 changes
In September 2026, Sistema gained estimated Share of Search among food storage container brands worldwide, from 17.3% to 20.9%.
In September 2026, Pyrex lost estimated Share of Search among food storage container brands worldwide, from 11.6% to 9.4%.
In September 2026, Rubbermaid lost estimated Share of Search among food storage container brands worldwide, from 3.5% to 2.8%.
In September 2026, Tupperware lost estimated Share of Search among food storage container brands worldwide, from 57.6% to 56.9%.
Estimated monthly branded searches for Oxo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How is Rubbermaid measured?
Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rubbermaid
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