Brandwave

How popular isRancher in search?

In August 2026, there were an estimated 49.5K branded searches for Rancher worldwide which is down 18.2% over the last 11 months. Rancher holds 27.9% estimated Share of Search among kubernetes management platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Portainer41.7%
  2. OpenShift27.9%
  3. Rancher27.9%
  4. Lens2.5%
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Which kubernetes management platforms compete with Rancher?

Rancher against kubernetes management platforms worldwide, by month

Share of Search by month for Portainer, OpenShift, Rancher, Lens. The figures are in the table below the chart.

View monthly share of search table
MonthPortainerOpenShiftRancherLens
Oct 202539.1%32%26.1%2.8%
Nov 202541.2%33.7%22.6%2.5%
Dec 202541.7%27.9%27.9%2.5%
Jan 202641.7%27.9%27.9%2.5%
Feb 202643.7%29.2%23.9%3.2%
Mar 202639.1%32%26.1%2.8%
Apr 202644%29.4%24%2.6%
May 202639.1%31.9%26.1%2.9%
Jun 202639.3%32.1%26.3%2.3%
Jul 202639.3%32.1%26.3%2.3%
Aug 202641.7%27.9%27.9%2.5%
Sep 2026————

  1. 1.Portainer

    41.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.OpenShift

    27.9%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  3. 3.Rancher

    27.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Lens

    2.5%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Rancher and its closest rivals

How has branded search demand for Rancher changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rancher worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes management platforms worldwide increased from 26.1% to 27.9%.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes management platforms worldwide peaked at 27.9% in August 2026 and was lowest at 22.6% in November 2025.

How did search popularity change for kubernetes management platforms worldwide in August 2026?

  1. In August 2026, Portainer gained estimated Share of Search among kubernetes management platforms worldwide, from 39.3% to 41.7%.

  2. In August 2026, Rancher gained estimated Share of Search among kubernetes management platforms worldwide, from 26.3% to 27.9%.

  3. In August 2026, OpenShift lost estimated Share of Search among kubernetes management platforms worldwide, from 32.1% to 27.9%.

  4. Estimated monthly branded searches for Lens worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Where does Rancher compete?

Rancher is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Containerisation platforms4th of 56.2%Show ranking
Container platforms4th of 69.8%Show ranking
Kubernetes management platforms3rd of 427.9%Shown above
Kubernetes platforms2nd of 645.9%Show ranking

How is Rancher measured?

Brandwave collects information about searches that people make online using Rancher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rancher

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How the Brand Demand Index is measured

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