Brandwave

How popular isLens in search?

In August 2026, there were an estimated 4.4K branded searches for Lens worldwide which is down 33.3% over the last 11 months. Lens holds 2.5% estimated Share of Search among kubernetes management platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Portainer41.7%
  2. OpenShift27.9%
  3. Rancher27.9%
  4. Lens2.5%
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Which kubernetes management platforms compete with Lens?

Lens against kubernetes management platforms worldwide, by month

Share of Search by month for Portainer, OpenShift, Rancher, Lens. The figures are in the table below the chart.

View monthly share of search table
MonthPortainerOpenShiftRancherLens
Oct 202539.1%32%26.1%2.8%
Nov 202541.2%33.7%22.6%2.5%
Dec 202541.7%27.9%27.9%2.5%
Jan 202641.7%27.9%27.9%2.5%
Feb 202643.7%29.2%23.9%3.2%
Mar 202639.1%32%26.1%2.8%
Apr 202644%29.4%24%2.6%
May 202639.1%31.9%26.1%2.9%
Jun 202639.3%32.1%26.3%2.3%
Jul 202639.3%32.1%26.3%2.3%
Aug 202641.7%27.9%27.9%2.5%
Sep 2026————
  1. 1.Portainer

    41.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.OpenShift

    27.9%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  3. 3.Rancher

    27.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Lens

    2.5%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Lens and its closest rivals

How has branded search demand for Lens changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lens worldwide fell from 6.6K to 4.4K.
  • Across the 11 months ending August 2026, Lens’ estimated Share of Search among kubernetes management platforms worldwide held steady, from 2.8% to 2.5%.

How did search popularity change for kubernetes management platforms worldwide in August 2026?

  1. In August 2026, Portainer gained estimated Share of Search among kubernetes management platforms worldwide, from 39.3% to 41.7%.

  2. In August 2026, Rancher gained estimated Share of Search among kubernetes management platforms worldwide, from 26.3% to 27.9%.

  3. In August 2026, OpenShift lost estimated Share of Search among kubernetes management platforms worldwide, from 32.1% to 27.9%.

  4. Estimated monthly branded searches for Lens worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

How is Lens measured?

Brandwave collects information about searches that people make online using Lens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lens kubernetes

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How the Brand Demand Index is measured

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Is Lens your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.