Lens vs Rancher:Which is more popular by branded search?
In August 2026, Rancher had more branded searches than Lens among kubernetes management platforms worldwide. Rancher was estimated to have 49.5K branded searches compared to Lens’ 4.4K, and held a 27.9% Share of Search versus Lens’ 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lens or Rancher?
Compare the platforms used to manage Kubernetes clusters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rancher, Lens. The figures are in the table below the chart.
View monthly share of search table
| Month | Portainer | OpenShift | Rancher | Lens |
|---|---|---|---|---|
| Oct 2025 | 39.1% | 32% | 26.1% | 2.8% |
| Nov 2025 | 41.2% | 33.7% | 22.6% | 2.5% |
| Dec 2025 | 41.7% | 27.9% | 27.9% | 2.5% |
| Jan 2026 | 41.7% | 27.9% | 27.9% | 2.5% |
| Feb 2026 | 43.7% | 29.2% | 23.9% | 3.2% |
| Mar 2026 | 39.1% | 32% | 26.1% | 2.8% |
| Apr 2026 | 44% | 29.4% | 24% | 2.6% |
| May 2026 | 39.1% | 31.9% | 26.1% | 2.9% |
| Jun 2026 | 39.3% | 32.1% | 26.3% | 2.3% |
| Jul 2026 | 39.3% | 32.1% | 26.3% | 2.3% |
| Aug 2026 | 41.7% | 27.9% | 27.9% | 2.5% |
| Sep 2026 | — | — | — | — |
How has the Lens and Rancher comparison changed over the last 12 months?
3 findings
- Rancher was ahead of Lens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lens’ estimated Share of Search among kubernetes management platforms worldwide moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes management platforms worldwide moved from 26.1% to 27.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for kubernetes management platforms worldwide in August 2026?
2 changes
In August 2026, Rancher gained estimated Share of Search among kubernetes management platforms worldwide, from 26.3% to 27.9%.
Estimated monthly branded searches for Lens worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lens’ and Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.