Brandwave

How popular isRancher in search?

In August 2026, there were an estimated 49.5K branded searches for Rancher worldwide which is down 18.2% over the last 11 months. Rancher holds 6.2% estimated Share of Search among containerisation platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Docker Hub46%
  2. Kubernetes37.6%
  3. Podman9.2%
  4. Rancher6.2%
  5. containerd1%
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Where does Rancher compete?

Rancher is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Containerisation platforms4th of 56.2%Shown below
Container platforms4th of 69.8%Show ranking
Kubernetes management platforms3rd of 427.9%Show ranking
Kubernetes platforms2nd of 645.9%Show ranking

Which containerisation platforms compete with Rancher?

Rancher against containerisation platforms worldwide, by month

Share of Search by month for Docker Hub, Kubernetes, Podman, Rancher. The figures are in the table below the chart.

View monthly share of search table
MonthDocker HubKubernetesPodmanRanchercontainerd
Oct 202555.9%30.6%7.5%5%1%
Nov 202551.4%34.4%8.5%4.6%1.1%
Dec 202555.3%30.2%7.4%6.1%0.99%
Jan 202651%34.1%8.4%5.6%0.92%
Feb 202652.3%35%7%4.7%0.94%
Mar 202651%34.1%8.4%5.6%0.92%
Apr 202650%33.4%10%5.5%1.1%
May 202647.4%38.8%7.8%5.2%0.85%
Jun 202647.4%38.8%7.8%5.2%0.85%
Jul 202646%37.6%9.2%6.2%1%
Aug 202646%37.6%9.2%6.2%1%
Sep 2026—————

  1. 1.Docker Hub

    46%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kubernetes

    37.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Podman

    9.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rancher

    6.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.containerd

    1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rancher and its closest rivals

How has branded search demand for Rancher changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rancher worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide increased from 5% to 6.2%.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide peaked at 6.2% in July 2026 and was lowest at 4.6% in November 2025.

How did search popularity change for containerisation platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Docker Hub worldwide fell 45.3% over 11 measured months, from 673K to 368K in August 2026.

  2. Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Kubernetes worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  5. Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Rancher measured?

Brandwave collects information about searches that people make online using Rancher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rancher

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How the Brand Demand Index is measured

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