Brandwave

How popular isRancher in search?

In August 2026, there were an estimated 49.5K branded searches for Rancher worldwide which is down 18.2% over the last 11 months. Rancher holds 45.9% estimated Share of Search among kubernetes platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OpenShift45.9%
  2. Rancher45.9%
  3. Amazon EKS4.1%
  4. Azure Kubernetes Service2.2%
  5. Google Kubernetes Engine1.8%
  6. Tanzu0.24%
Rancher website (opens in a new tab)

Follow Rancher and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which kubernetes platforms compete with Rancher?

Rancher against kubernetes platforms worldwide, by month

Share of Search by month for OpenShift, Rancher, Amazon EKS, Azure Kubernetes Service. The figures are in the table below the chart.

View monthly share of search table
MonthOpenShiftRancherAmazon EKSAzure Kubernetes ServiceGoogle Kubernetes EngineTanzu
Oct 202549.5%40.4%4.4%3.6%1.9%0.11%
Nov 202554.2%36.3%4%3.2%2.1%0.19%
Dec 202546.2%46.2%3.4%2.2%1.8%0.2%
Jan 202645.4%45.4%4.1%2.7%2.2%0.2%
Feb 202642.8%35%3.8%2.5%15.7%0.18%
Mar 202650%40.9%4.5%2.4%2%0.18%
Apr 202649.8%40.8%4.4%2.4%2.4%0.21%
May 202649.8%40.8%4.4%2.4%2.4%0.21%
Jun 202649.6%40.6%3.6%2.4%3.6%0.26%
Jul 202649.8%40.8%3.6%2%3.6%0.21%
Aug 202645.9%45.9%4.1%2.2%1.8%0.24%
Sep 2026——————

  1. 1.OpenShift

    45.9%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4 points.

  2. 2.Rancher

    45.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +5.1 points.

  3. 3.Amazon EKS

    4.1%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Azure Kubernetes Service

    2.2%

    Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Google Kubernetes Engine

    1.8%

    Moved from 4th to 5th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.9 points.

  6. 6.Tanzu

    0.24%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rancher and its closest rivals

How has branded search demand for Rancher changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rancher worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide increased from 40.4% to 45.9%.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide peaked at 46.2% in December 2025 and was lowest at 35% in February 2026.

How did search popularity change for kubernetes platforms worldwide in August 2026?

  1. In August 2026, Rancher gained estimated Share of Search among kubernetes platforms worldwide, from 40.8% to 45.9%.

  2. In August 2026, OpenShift lost estimated Share of Search among kubernetes platforms worldwide, from 49.8% to 45.9%.

  3. In August 2026, Google Kubernetes Engine lost estimated Share of Search among kubernetes platforms worldwide, from 3.6% to 1.8%.

  4. In August 2026, Azure Kubernetes Service rose from 5th to 4th among kubernetes platforms worldwide.

  5. Estimated monthly branded searches for Tanzu worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.

  6. Estimated monthly branded searches for Amazon EKS worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Where does Rancher compete?

Rancher is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Containerisation platforms4th of 56.2%Show ranking
Container platforms4th of 69.8%Show ranking
Kubernetes management platforms3rd of 427.9%Show ranking
Kubernetes platforms2nd of 645.9%Shown above

How is Rancher measured?

Brandwave collects information about searches that people make online using Rancher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rancher

Do you work for Rancher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rancher your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free