Brandwave

Kubernetes platforms:Which brands are most popular in search?

OpenShift and Rancher share the highest estimated Share of Search among kubernetes platforms worldwide, at 45.9% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OpenShift45.9%
  2. Rancher45.9%
  3. Amazon EKS4.1%
  4. Azure Kubernetes Service2.2%
  5. Google Kubernetes Engine1.8%
  6. Tanzu0.24%

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Share of SearchLeaderboard

Compare the kubernetes platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kubernetes platforms worldwide, by month

Share of Search by month for OpenShift, Rancher, Amazon EKS, Azure Kubernetes Service. The figures are in the table below the chart.

View monthly share of search table
MonthOpenShiftRancherAmazon EKSAzure Kubernetes ServiceGoogle Kubernetes EngineTanzu
Oct 202549.5%40.4%4.4%3.6%1.9%0.11%
Nov 202554.2%36.3%4%3.2%2.1%0.19%
Dec 202546.2%46.2%3.4%2.2%1.8%0.2%
Jan 202645.4%45.4%4.1%2.7%2.2%0.2%
Feb 202642.8%35%3.8%2.5%15.7%0.18%
Mar 202650%40.9%4.5%2.4%2%0.18%
Apr 202649.8%40.8%4.4%2.4%2.4%0.21%
May 202649.8%40.8%4.4%2.4%2.4%0.21%
Jun 202649.6%40.6%3.6%2.4%3.6%0.26%
Jul 202649.8%40.8%3.6%2%3.6%0.21%
Aug 202645.9%45.9%4.1%2.2%1.8%0.24%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.OpenShift

    45.9%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4 points.

  2. 2.Rancher

    45.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +5.1 points.

  3. 3.Amazon EKS

    4.1%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Azure Kubernetes Service

    2.2%

    Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Google Kubernetes Engine

    1.8%

    Moved from 4th to 5th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.9 points.

  6. 6.Tanzu

    0.24%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among kubernetes platforms worldwide?

OpenShift and Rancher share the highest estimated Share of Search among kubernetes platforms worldwide, at 45.9% in August 2026.

Global kubernetes platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OpenShift49.5% → 45.9%54.2%Nov 202542.8%Feb 20261st
Rancher40.4% → 45.9%46.2%Dec 202535%Feb 20262nd
Amazon EKS4.4% → 4.1%4.5%Mar 20263.4%Dec 20253rd
Azure Kubernetes Service3.6% → 2.2%3.6%Oct 20252%Jul 20264th
Google Kubernetes Engine1.9% → 1.8%15.7%Feb 20261.8%Aug 20265th
Tanzu0.11% → 0.24%0.26%Jun 20260.11%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among kubernetes platforms worldwide decreased from 49.5% to 45.9%.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide increased from 40.4% to 45.9%.
  • Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide decreased from 3.6% to 2.2%.
  • Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among kubernetes platforms worldwide peaked at 54.2% in November 2025 and was lowest at 42.8% in February 2026.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide peaked at 46.2% in December 2025 and was lowest at 35% in February 2026.
  • Across the 11 months ending August 2026, Amazon EKS’s estimated Share of Search among kubernetes platforms worldwide peaked at 4.5% in March 2026 and was lowest at 3.4% in December 2025.
  • Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide peaked at 3.6% in October 2025 and was lowest at 2% in July 2026.
  • Across the 11 months ending August 2026, Google Kubernetes Engine’s estimated Share of Search among kubernetes platforms worldwide peaked at 15.7% in February 2026 and was lowest at 1.8% in August 2026.
  • Across the 11 months ending August 2026, Amazon EKS, Google Kubernetes Engine and Tanzu held steady: their estimated Share of Search among kubernetes platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for kubernetes platforms worldwide in August 2026?

  1. In August 2026, Rancher gained estimated Share of Search among kubernetes platforms worldwide, from 40.8% to 45.9%.

  2. In August 2026, OpenShift lost estimated Share of Search among kubernetes platforms worldwide, from 49.8% to 45.9%.

  3. In August 2026, Google Kubernetes Engine lost estimated Share of Search among kubernetes platforms worldwide, from 3.6% to 1.8%.

  4. In August 2026, Azure Kubernetes Service rose from 5th to 4th among kubernetes platforms worldwide.

  5. Estimated monthly branded searches for Tanzu worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.

  6. Estimated monthly branded searches for Amazon EKS worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

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