How popular isTanzu in search?
In August 2026, there were an estimated 260 branded searches for Tanzu worldwide which is up 52.9% over the last 11 months. Tanzu holds 0.23% estimated Share of Search among kubernetes platforms worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
OpenShift44.1%
Rancher44.1%Azure Kubernetes Service6.1%
Amazon EKS3.9%
Google Kubernetes Engine1.7%
Tanzu0.23%
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Which kubernetes platforms compete with Tanzu?
Share of Search by month for OpenShift, Rancher, Azure Kubernetes Service, Amazon EKS, Tanzu. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenShift | Rancher | Azure Kubernetes Service | Amazon EKS | Google Kubernetes Engine | Tanzu |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 39% | 7% | 4.3% | 1.9% | 0.11% |
| Nov 2025 | 52.2% | 34.9% | 6.9% | 3.8% | 2% | 0.18% |
| Dec 2025 | 44.4% | 44.4% | 6.1% | 3.2% | 1.8% | 0.19% |
| Jan 2026 | 43.7% | 43.7% | 6.5% | 3.9% | 2.1% | 0.19% |
| Feb 2026 | 41.2% | 33.7% | 6.1% | 3.7% | 15.1% | 0.18% |
| Mar 2026 | 48.3% | 39.5% | 5.9% | 4.3% | 1.9% | 0.17% |
| Apr 2026 | 48.1% | 39.3% | 5.8% | 4.3% | 2.3% | 0.21% |
| May 2026 | 48.1% | 39.3% | 5.8% | 4.3% | 2.3% | 0.21% |
| Jun 2026 | 47.9% | 39.2% | 5.8% | 3.5% | 3.5% | 0.25% |
| Jul 2026 | 48.1% | 39.3% | 5.4% | 3.5% | 3.5% | 0.21% |
| Aug 2026 | 44.1% | 44.1% | 6.1% | 3.9% | 1.7% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 49.5K | -18.2% | -4 points | |
| 2, held 2nd | 44.1% | 49.5K | 0% | +4.7 points | |
| 3, held 3rd | 6.1% | 6.8K | 0% | +0.6 points | |
| 4, held 4th | 3.9% | 4.4K | 0% | +0.4 points | |
| 5, held 5th | 1.7% | 1.9K | -56.8% | -1.8 points | |
| 6, held 6th | 0.23% | 260 | 0% | 0 points |
44.1%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4 points.
2.
Rancher44.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +4.7 points.
6.1%
Held 3rd. 6.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.9%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
1.7%
Held 5th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.8 points.
6.
Tanzu0.23%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tanzu and its closest rivals
Every comparison with Tanzu
5 comparisons
How has branded search demand for Tanzu changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tanzu worldwide rose from 170 to 260.
- Across the 11 months ending August 2026, Tanzu’s estimated Share of Search among kubernetes platforms worldwide held steady, from 0.11% to 0.23%.
How did search popularity change for kubernetes platforms worldwide in August 2026?
6 changes
In August 2026, Rancher gained estimated Share of Search among kubernetes platforms worldwide, from 39.3% to 44.1%.
In August 2026, Azure Kubernetes Service gained estimated Share of Search among kubernetes platforms worldwide, from 5.4% to 6.1%.
In August 2026, OpenShift lost estimated Share of Search among kubernetes platforms worldwide, from 48.1% to 44.1%.
In August 2026, Google Kubernetes Engine lost estimated Share of Search among kubernetes platforms worldwide, from 3.5% to 1.7%.
Estimated monthly branded searches for Tanzu worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.
Estimated monthly branded searches for Amazon EKS worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
How is Tanzu measured?
Brandwave collects information about searches that people make online using Tanzu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tanzu platform
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Is Tanzu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.