Brandwave

How popular isLens?

In September 2026, people searched for Lens by name about 3,600 times worldwide, a 45.5% decrease from the previous year. These searches made up 1.9% of all global kubernetes platform searches, placing Lens seventh out of nine platforms. When we asked both ChatGPT and Google AI Overviews about kubernetes platforms, Lens did not appear in any of the answers.

Search and AI answers in September 2026

Lens is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. PortainerShare of searches 39%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OpenShiftShare of searches 31.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. K3sShare of searches 17.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. Azure Kubernetes ServiceShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. LensShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top kubernetes platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lens did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Kubernetes Engine1st
  2. Amazon EKS2nd
  3. Azure Kubernetes Service3rd
  4. OpenShift4th
  5. Rancher5th
  6. K3s6th
  7. Tanzu7th
  8. Portainer–
  9. Lens–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Azure Kubernetes Service5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon EKS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Kubernetes Engine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenShift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K3s3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rancher3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanzu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Portainer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kubernetes platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which kubernetes platforms compete with Lens?

Lens against kubernetes platforms worldwide, by month

Share of searches by month for Portainer, OpenShift, K3s, Azure Kubernetes Service, Amazon EKS, Rancher, Lens. The figures are in the table below the chart.

View monthly share of searches table
MonthPortainerOpenShiftK3sAzure Kubernetes ServiceAmazon EKSRancherLensGoogle Kubernetes EngineTanzu
Oct 202538%31.1%17%4.5%2.8%2.5%2.8%1.2%0.07%
Nov 202538.7%31.7%17.3%4.2%2.3%2.1%2.3%1.2%0.11%
Dec 202543.3%29%15.8%4%2.1%1.9%2.6%1.1%0.12%
Jan 202642.7%28.5%15.6%4.2%2.5%2.4%2.5%1.4%0.12%
Feb 202638.9%26%14.2%3.9%2.3%2.2%2.8%9.5%0.11%
Mar 202638.4%31.4%17.2%3.8%2.8%2.2%2.8%1.2%0.11%
Apr 202643.2%28.9%15.8%3.5%2.6%2%2.6%1.4%0.12%
May 202638.3%31.4%17.2%3.8%2.8%2.1%2.8%1.5%0.13%
Jun 202638.5%31.4%17.2%3.8%2.3%2.1%2.3%2.3%0.17%
Jul 202638.6%31.5%17.2%3.5%2.3%2.1%2.3%2.3%0.14%
Aug 202641.6%27.9%18.6%3.8%2.5%1.9%2.5%1.1%0.15%
Sep 202639%31.9%17.5%3.6%2.8%2.1%1.9%1%0.17%
  1. Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.OpenShift

    31.9%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.K3s

    17.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. Held 4th. 6.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.Rancher

    2.1%

    Moved from 7th to 6th. 4K estimated branded searches, +18.5% vs prior month. Share +0.2 points.

  7. 7.Lens

    1.9%

    Moved from 6th to 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  8. Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Tanzu

    0.17%

    Held 9th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Lens and its closest rivals

Every comparison with Lens

8 comparisons

How has branded search demand for Lens changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lens worldwide fell from 6.6K to 3.6K.
  • Across the 12 months ending September 2026, Lens’ share of searches among kubernetes platforms worldwide decreased from 2.8% to 1.9%.
  • Across the 12 months ending September 2026, Lens fell from 6th to 7th among kubernetes platforms worldwide.

How did search popularity change for kubernetes platforms worldwide in September 2026?

6 changes
  1. In September 2026, OpenShift gained share of searches among kubernetes platforms worldwide, from 27.9% to 31.9%.

  2. In September 2026, Portainer lost share of searches among kubernetes platforms worldwide, from 41.6% to 39%.

  3. In September 2026, K3s lost share of searches among kubernetes platforms worldwide, from 18.6% to 17.5%.

  4. In September 2026, Lens lost share of searches among kubernetes platforms worldwide, from 2.5% to 1.9%.

  5. Amazon EKS’s share of searches among kubernetes platforms worldwide has gained ground for 3 months in a row, from 2.3% to 2.8% in September 2026.

  6. In September 2026, Rancher rose from 7th to 6th among kubernetes platforms worldwide.

How are Lens’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lens kubernetes

Do you work for Lens? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Lens your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.