Azure Kubernetes Service vs Rancher:Which is more popular by branded search?
In August 2026, Rancher had more branded searches than Azure Kubernetes Service among kubernetes platforms worldwide. Rancher was estimated to have 49.5K branded searches compared to Azure Kubernetes Service’s 2.4K, and held a 45.9% Share of Search versus Azure Kubernetes Service’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Azure Kubernetes Service or Rancher?
Compare the kubernetes platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rancher, Azure Kubernetes Service. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenShift | Rancher | Amazon EKS | Azure Kubernetes Service | Google Kubernetes Engine | Tanzu |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 40.4% | 4.4% | 3.6% | 1.9% | 0.11% |
| Nov 2025 | 54.2% | 36.3% | 4% | 3.2% | 2.1% | 0.19% |
| Dec 2025 | 46.2% | 46.2% | 3.4% | 2.2% | 1.8% | 0.2% |
| Jan 2026 | 45.4% | 45.4% | 4.1% | 2.7% | 2.2% | 0.2% |
| Feb 2026 | 42.8% | 35% | 3.8% | 2.5% | 15.7% | 0.18% |
| Mar 2026 | 50% | 40.9% | 4.5% | 2.4% | 2% | 0.18% |
| Apr 2026 | 49.8% | 40.8% | 4.4% | 2.4% | 2.4% | 0.21% |
| May 2026 | 49.8% | 40.8% | 4.4% | 2.4% | 2.4% | 0.21% |
| Jun 2026 | 49.6% | 40.6% | 3.6% | 2.4% | 3.6% | 0.26% |
| Jul 2026 | 49.8% | 40.8% | 3.6% | 2% | 3.6% | 0.21% |
| Aug 2026 | 45.9% | 45.9% | 4.1% | 2.2% | 1.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
How has the Azure Kubernetes Service and Rancher comparison changed over the last 12 months?
3 findings
- Rancher was ahead of Azure Kubernetes Service in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide moved from 3.6% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
- Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide moved from 40.4% to 45.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for kubernetes platforms worldwide in August 2026?
2 changes
In August 2026, Rancher gained estimated Share of Search among kubernetes platforms worldwide, from 40.8% to 45.9%.
In August 2026, Azure Kubernetes Service rose from 5th to 4th among kubernetes platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Azure Kubernetes Service’s and Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Kubernetes Service
1 branded search term
- azure kubernetes
Rancher
1 branded search term
- rancher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.