How popular isAzure Kubernetes Service in search?
In August 2026, there were an estimated 2.4K branded searches for Azure Kubernetes Service worldwide which is down 55.6% over the last 11 months. Azure Kubernetes Service holds 2.2% estimated Share of Search among kubernetes platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
OpenShift45.9%
Rancher45.9%
Amazon EKS4.1%Azure Kubernetes Service2.2%
Google Kubernetes Engine1.8%
Tanzu0.24%
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Which kubernetes platforms compete with Azure Kubernetes Service?
Share of Search by month for OpenShift, Rancher, Amazon EKS, Azure Kubernetes Service. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenShift | Rancher | Amazon EKS | Azure Kubernetes Service | Google Kubernetes Engine | Tanzu |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 40.4% | 4.4% | 3.6% | 1.9% | 0.11% |
| Nov 2025 | 54.2% | 36.3% | 4% | 3.2% | 2.1% | 0.19% |
| Dec 2025 | 46.2% | 46.2% | 3.4% | 2.2% | 1.8% | 0.2% |
| Jan 2026 | 45.4% | 45.4% | 4.1% | 2.7% | 2.2% | 0.2% |
| Feb 2026 | 42.8% | 35% | 3.8% | 2.5% | 15.7% | 0.18% |
| Mar 2026 | 50% | 40.9% | 4.5% | 2.4% | 2% | 0.18% |
| Apr 2026 | 49.8% | 40.8% | 4.4% | 2.4% | 2.4% | 0.21% |
| May 2026 | 49.8% | 40.8% | 4.4% | 2.4% | 2.4% | 0.21% |
| Jun 2026 | 49.6% | 40.6% | 3.6% | 2.4% | 3.6% | 0.26% |
| Jul 2026 | 49.8% | 40.8% | 3.6% | 2% | 3.6% | 0.21% |
| Aug 2026 | 45.9% | 45.9% | 4.1% | 2.2% | 1.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 49.5K | -18.2% | -4 points | |
| 2, held 2nd | 45.9% | 49.5K | 0% | +5.1 points | |
| 3, held 3rd | 4.1% | 4.4K | 0% | +0.5 points | |
| 4, moved from 5th to 4th | 2.2% | 2.4K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.8% | 1.9K | -56.8% | -1.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.24% | 260 | 0% | 0 points |
45.9%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4 points.
2.
Rancher45.9%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +5.1 points.
4.1%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.2%
Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Moved from 4th to 5th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.9 points.
6.
Tanzu0.24%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Azure Kubernetes Service and its closest rivals
- Azure Kubernetes Service vs Rancher: compare search popularity
- Azure Kubernetes Service vs Amazon EKS: compare search popularity
- Azure Kubernetes Service vs Google Kubernetes Engine: compare search popularity
- Azure Kubernetes Service vs Tanzu: compare search popularity
- Compare Azure Kubernetes Service with any brand
How has branded search demand for Azure Kubernetes Service changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Azure Kubernetes Service worldwide fell from 5.4K to 2.4K.
- Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide decreased from 3.6% to 2.2%.
- Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide peaked at 3.6% in October 2025 and was lowest at 2% in July 2026.
How did search popularity change for kubernetes platforms worldwide in August 2026?
6 changes
In August 2026, Rancher gained estimated Share of Search among kubernetes platforms worldwide, from 40.8% to 45.9%.
In August 2026, OpenShift lost estimated Share of Search among kubernetes platforms worldwide, from 49.8% to 45.9%.
In August 2026, Google Kubernetes Engine lost estimated Share of Search among kubernetes platforms worldwide, from 3.6% to 1.8%.
In August 2026, Azure Kubernetes Service rose from 5th to 4th among kubernetes platforms worldwide.
Estimated monthly branded searches for Tanzu worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.
Estimated monthly branded searches for Amazon EKS worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
How is Azure Kubernetes Service measured?
Brandwave collects information about searches that people make online using Azure Kubernetes Service’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- azure kubernetes
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