Azure Kubernetes Service vs Google Kubernetes Engine:Which is more popular by branded search?
In August 2026, Azure Kubernetes Service had more branded searches than Google Kubernetes Engine among kubernetes platforms worldwide. Azure Kubernetes Service was estimated to have 6.8K branded searches compared to Google Kubernetes Engine’s 1.9K, and held a 6.1% Share of Search versus Google Kubernetes Engine’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Azure Kubernetes Service or Google Kubernetes Engine?
Compare the kubernetes platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Azure Kubernetes Service, Google Kubernetes Engine. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenShift | Rancher | Azure Kubernetes Service | Amazon EKS | Google Kubernetes Engine | Tanzu |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 39% | 7% | 4.3% | 1.9% | 0.11% |
| Nov 2025 | 52.2% | 34.9% | 6.9% | 3.8% | 2% | 0.18% |
| Dec 2025 | 44.4% | 44.4% | 6.1% | 3.2% | 1.8% | 0.19% |
| Jan 2026 | 43.7% | 43.7% | 6.5% | 3.9% | 2.1% | 0.19% |
| Feb 2026 | 41.2% | 33.7% | 6.1% | 3.7% | 15.1% | 0.18% |
| Mar 2026 | 48.3% | 39.5% | 5.9% | 4.3% | 1.9% | 0.17% |
| Apr 2026 | 48.1% | 39.3% | 5.8% | 4.3% | 2.3% | 0.21% |
| May 2026 | 48.1% | 39.3% | 5.8% | 4.3% | 2.3% | 0.21% |
| Jun 2026 | 47.9% | 39.2% | 5.8% | 3.5% | 3.5% | 0.25% |
| Jul 2026 | 48.1% | 39.3% | 5.4% | 3.5% | 3.5% | 0.21% |
| Aug 2026 | 44.1% | 44.1% | 6.1% | 3.9% | 1.7% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Azure Kubernetes Service and Google Kubernetes Engine comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Google Kubernetes Engine took it in February 2026, Azure Kubernetes Service took it in March 2026.
- Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide moved from 7% to 6.1%, and its estimated monthly branded searches moved from 10.8K to 6.8K.
- Across the 11 months ending August 2026, Google Kubernetes Engine’s estimated Share of Search among kubernetes platforms worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for kubernetes platforms worldwide in August 2026?
2 changes
In August 2026, Azure Kubernetes Service gained estimated Share of Search among kubernetes platforms worldwide, from 5.4% to 6.1%.

In August 2026, Google Kubernetes Engine lost estimated Share of Search among kubernetes platforms worldwide, from 3.5% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Azure Kubernetes Service’s and Google Kubernetes Engine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Kubernetes Service
2 branded search terms
- azure kubernetes
- azure kubernetes service
Google Kubernetes Engine
1 branded search term
- google kubernetes engine

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.