Brandwave

Containerisation platforms:Which brands are most popular in search?

In August 2026, Docker Hub was the most searched among containerisation platforms worldwide, with an estimated 368K branded searches and 46% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Docker Hub46%
  2. Kubernetes37.6%
  3. Podman9.2%
  4. Rancher6.2%
  5. containerd1%

Follow containerisation platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms teams run containers on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among containerisation platforms worldwide, by month

Share of Search by month for Docker Hub, Kubernetes, Podman, Rancher. The figures are in the table below the chart.

View monthly share of search table
MonthDocker HubKubernetesPodmanRanchercontainerd
Oct 202555.9%30.6%7.5%5%1%
Nov 202551.4%34.4%8.5%4.6%1.1%
Dec 202555.3%30.2%7.4%6.1%0.99%
Jan 202651%34.1%8.4%5.6%0.92%
Feb 202652.3%35%7%4.7%0.94%
Mar 202651%34.1%8.4%5.6%0.92%
Apr 202650%33.4%10%5.5%1.1%
May 202647.4%38.8%7.8%5.2%0.85%
Jun 202647.4%38.8%7.8%5.2%0.85%
Jul 202646%37.6%9.2%6.2%1%
Aug 202646%37.6%9.2%6.2%1%
Sep 2026—————

This month’s ranking, August 2026

  1. Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kubernetes

    37.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Podman

    9.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rancher

    6.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among containerisation platforms worldwide?

In August 2026, Docker Hub was the most searched among containerisation platforms worldwide, with an estimated 368K branded searches and 46% estimated Share of Search within this set. Kubernetes is in 2nd place, 8.4 percentage points behind at 37.6% Share of Search.

Global containerisation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Docker Hub55.9% → 46%55.9%Oct 202546%Jul 20261st
Kubernetes30.6% → 37.6%38.8%May 202630.2%Dec 20252nd
Podman7.5% → 9.2%10%Apr 20267%Feb 20263rd
Rancher5% → 6.2%6.2%Jul 20264.6%Nov 20254th
containerd1%1.1%Nov 20250.85%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide decreased from 55.9% to 46%.
  • Across the 11 months ending August 2026, Kubernetes’ estimated Share of Search among containerisation platforms worldwide increased from 30.6% to 37.6%.
  • Across the 11 months ending August 2026, Podman’s estimated Share of Search among containerisation platforms worldwide increased from 7.5% to 9.2%.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide increased from 5% to 6.2%.
  • Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide peaked at 55.9% in October 2025 and was lowest at 46% in July 2026.
  • Across the 11 months ending August 2026, Kubernetes’ estimated Share of Search among containerisation platforms worldwide peaked at 38.8% in May 2026 and was lowest at 30.2% in December 2025.
  • Across the 11 months ending August 2026, Podman’s estimated Share of Search among containerisation platforms worldwide peaked at 10% in April 2026 and was lowest at 7% in February 2026.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide peaked at 6.2% in July 2026 and was lowest at 4.6% in November 2025.
  • Across the 11 months ending August 2026, containerd held steady: its estimated Share of Search among containerisation platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for containerisation platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Docker Hub worldwide fell 45.3% over 11 measured months, from 673K to 368K in August 2026.

  2. Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Kubernetes worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  5. Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.