How popular isQuickBooks in search?
In September 2026, there were an estimated 1.8M branded searches for QuickBooks worldwide which held steady over the last 12 months. QuickBooks holds 7.7% estimated Share of Search among pos Hardware brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pos Hardware brands compete with QuickBooks?
Share of Search by month for PayPal, QuickBooks, Odoo. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | QuickBooks | Odoo | HP | Mindbody | Clover | Lightspeed |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.9% | 6.4% | 4.7% | 1.1% | 0.51% | 0.15% | 0.16% |
| Nov 2025 | 88.1% | 5.3% | 4.8% | 1.1% | 0.51% | 0.14% | 0.14% |
| Dec 2025 | 88.1% | 5.3% | 4.7% | 1.1% | 0.5% | 0.12% | 0.12% |
| Jan 2026 | 86.9% | 6.4% | 4.7% | 1.1% | 0.61% | 0.15% | 0.13% |
| Feb 2026 | 84.6% | 7.6% | 5.6% | 1.3% | 0.6% | 0.18% | 0.16% |
| Mar 2026 | 84.5% | 7.5% | 5.6% | 1.3% | 0.61% | 0.2% | 0.19% |
| Apr 2026 | 84.6% | 7.6% | 5.6% | 1.3% | 0.6% | 0.18% | 0.18% |
| May 2026 | 86.8% | 6.4% | 4.8% | 1.1% | 0.61% | 0.19% | 0.18% |
| Jun 2026 | 86.8% | 6.4% | 4.8% | 1.1% | 0.61% | 0.19% | 0.15% |
| Jul 2026 | 86.9% | 6.4% | 4.8% | 1.1% | 0.5% | 0.18% | 0.14% |
| Aug 2026 | 86.9% | 6.4% | 4.8% | 1.1% | 0.51% | 0.18% | 0.16% |
| Sep 2026 | 85.7% | 7.7% | 4.7% | 1.1% | 0.5% | 0.17% | 0.14% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 20.5M | +0.05% | -1.2 points | |
| 2, held 2nd | 7.7% | 1.8M | +22% | +1.3 points | |
| 3, held 3rd | 4.7% | 1.1M | +0.13% | -0.1 points | |
| 4, held 4th | 1.1% | 261K | 0% | 0 points | |
| 5, held 5th | 0.5% | 120K | 0% | 0 points | |
| 6, held 6th | 0.17% | 40K | -4.4% | 0 points | |
| 7, held 7th | 0.14% | 32.7K | -14.4% | 0 points |
1.
PayPal85.7%
Held 1st. 20.5M estimated branded searches, +0.05% vs prior month. Share -1.2 points.
7.7%
Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.3 points.
3.
Odoo
4.7%
Held 3rd. 1.1M estimated branded searches, +0.13% vs prior month. Share -0.1 points.
4.
HP1.1%
Held 4th. 261K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Mindbody0.5%
Held 5th. 120K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Clover0.17%
Held 6th. 40K estimated branded searches, -4.4% vs prior month. Share 0 points.
0.14%
Held 7th. 32.7K estimated branded searches, -14.4% vs prior month. Share 0 points.
Compare search popularity between QuickBooks and its closest rivals
Every comparison with QuickBooks
16 comparisons
- PayPal vs QuickBooks
- Power BI vs QuickBooks
- QuickBooks vs Xero
- Odoo vs QuickBooks
- QuickBooks vs Zoho Books
- QuickBooks vs Smartsheet
- QuickBooks vs ServiceNow
- HP vs QuickBooks
- Mindbody vs QuickBooks
- QuickBooks vs Square
- FreshBooks vs QuickBooks
- Mixpanel vs QuickBooks
- QuickBooks vs Toast
- QuickBooks vs Sage Intacct
- Clover vs QuickBooks
- Lightspeed vs QuickBooks
How has branded search demand for QuickBooks changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for QuickBooks worldwide held steady at 1.8M.
- Across the 12 months ending September 2026, QuickBooks’ estimated Share of Search among pos Hardware brands worldwide increased from 6.4% to 7.7%.
- Across the 12 months ending September 2026, QuickBooks’ estimated Share of Search among pos Hardware brands worldwide peaked at 7.7% in September 2026 and was lowest at 5.3% in November 2025.
How did search popularity change for pos Hardware brands worldwide in September 2026?
6 changes
In September 2026, QuickBooks gained estimated Share of Search among pos Hardware brands worldwide, from 6.4% to 7.7%.
In September 2026, PayPal lost estimated Share of Search among pos Hardware brands worldwide, from 86.9% to 85.7%.
Estimated monthly branded searches for Lightspeed worldwide fell 27.1% over 12 measured months, from 44.9K to 32.7K in September 2026.
Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.
Estimated monthly branded searches for Mindbody worldwide fell 18.5% over 12 measured months, from 147K to 120K in September 2026.
Estimated monthly branded searches for Odoo worldwide fell 17.4% over 12 measured months, from 1.4M to 1.1M in September 2026.
Where does QuickBooks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pos Hardware brands | 2nd of 7 | 7.7% | Shown above |
| Dashboard Examples brands | 2nd of 5 | 35.3% | Show ranking |
| Accounting software | 2nd of 5 | 35.8% | Show ranking |
| Bookkeeping software | 2nd of 4 | 36.1% | Show ranking |
| Pos Inventory brands | 1st of 6 | 57.7% | Show ranking |
| Receipt Scanner software | 1st of 3 | 61.8% | Show ranking |
How is QuickBooks measured?
Brandwave collects information about searches that people make online using QuickBooks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- quickbooks
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Is QuickBooks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.