QuickBooks vs ServiceNow:Which is searched more?
In September 2026, QuickBooks had more branded searches than ServiceNow among dashboard Examples brands worldwide. QuickBooks was estimated to have 1.8M branded searches compared to ServiceNow’s 368K, and held a 35.3% Share of Search versus ServiceNow’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, QuickBooks or ServiceNow?
Compare the dashboard examples brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for QuickBooks, ServiceNow. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | QuickBooks | Smartsheet | ServiceNow | Mixpanel |
|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 31.6% | 11.9% | 7.8% | 1.3% |
| Nov 2025 | 52.6% | 28.8% | 8.9% | 7.1% | 2.6% |
| Dec 2025 | 48% | 32.1% | 10% | 7.9% | 2% |
| Jan 2026 | 48.4% | 32.3% | 10% | 8% | 1.3% |
| Feb 2026 | 48.7% | 32.5% | 10% | 8% | 0.73% |
| Mar 2026 | 48.6% | 32.4% | 10.1% | 8% | 0.89% |
| Apr 2026 | 48.6% | 32.5% | 8.2% | 9.8% | 0.89% |
| May 2026 | 51.8% | 28.3% | 8.7% | 10.4% | 0.78% |
| Jun 2026 | 46.5% | 31.2% | 9.6% | 11.4% | 1.3% |
| Jul 2026 | 47.7% | 31.9% | 9.8% | 9.6% | 1.1% |
| Aug 2026 | 48.6% | 32.5% | 10% | 8% | 0.89% |
| Sep 2026 | 43.2% | 35.3% | 13.2% | 7.1% | 1.2% |
How has the QuickBooks and ServiceNow comparison changed over the last 12 months?
3 findings
- QuickBooks was ahead of ServiceNow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, QuickBooks’ estimated Share of Search among dashboard Examples brands worldwide moved from 31.6% to 35.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among dashboard Examples brands worldwide moved from 7.8% to 7.1%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for dashboard Examples brands worldwide in September 2026?
2 changes
In September 2026, QuickBooks gained estimated Share of Search among dashboard Examples brands worldwide, from 32.5% to 35.3%.
In September 2026, ServiceNow lost estimated Share of Search among dashboard Examples brands worldwide, from 8% to 7.1%.
Other head-to-heads among dashboard Examples brands
How each brand is measured
Brandwave collects information about searches that people make online using QuickBooks’ and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
QuickBooks
1 branded search term
- quickbooks
ServiceNow
1 branded search term
- servicenow
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.