Brandwave

How popular isQuick-Step in search?

In September 2026, there were an estimated 10.2K branded searches for Quick-Step worldwide which held steady over the last 12 months. Quick-Step holds 41.3% estimated Share of Search among parquet flooring brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Karndean49%
  2. Quick-Step41.3%
  3. Bruce9.7%
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Which parquet flooring brands compete with Quick-Step?

Quick-Step against parquet flooring brands worldwide, by month

Share of Search by month for Karndean, Quick-Step, Bruce. The figures are in the table below the chart.

View monthly share of search table
MonthKarndeanQuick-StepBruce
Oct 202559%34.9%6.2%
Nov 202554.6%39.5%5.9%
Dec 202557.6%36.2%6.2%
Jan 202657.3%37.7%5.1%
Feb 202653.6%40.6%5.8%
Mar 202659%34.9%6.2%
Apr 202656.1%36.7%7.2%
May 202654%35.4%10.6%
Jun 202655.6%33.5%10.9%
Jul 202648.2%37.5%14.3%
Aug 202652.7%34.5%12.8%
Sep 202649%41.3%9.7%
  1. Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  2. 2.Quick-Step

    41.3%

    Held 2nd. 10.2K estimated branded searches, +5.2% vs prior month. Share +6.8 points.

  3. 3.Bruce

    9.7%

    Held 3rd. 2.4K estimated branded searches, -33.3% vs prior month. Share -3.1 points.

Compare search popularity between Quick-Step and its closest rivals

How has branded search demand for Quick-Step changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Quick-Step worldwide held steady, from 10.7K to 10.2K.
  • Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among parquet flooring brands worldwide increased from 34.9% to 41.3%.
  • Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among parquet flooring brands worldwide peaked at 41.3% in September 2026 and was lowest at 33.5% in June 2026.

How did search popularity change for parquet flooring brands worldwide in September 2026?

  1. In September 2026, Quick-Step gained estimated Share of Search among parquet flooring brands worldwide, from 34.5% to 41.3%.

  2. In September 2026, Karndean lost estimated Share of Search among parquet flooring brands worldwide, from 52.7% to 49%.

  3. In September 2026, Bruce lost estimated Share of Search among parquet flooring brands worldwide, from 12.8% to 9.7%.

Where does Quick-Step compete?

Quick-Step is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flooring4th of 67.4%Show ranking
Vinyl and laminate flooring brands4th of 47.5%Show ranking
Parquet flooring brands2nd of 341.3%Shown above

How is Quick-Step measured?

Brandwave collects information about searches that people make online using Quick-Step’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • quickstep flooring
  • quickstep parquet
  • quickstep vinyl

How the Brand Demand Index is measured

Who owns Quick-Step?

Quick-Step is owned by Unilin (Mohawk Industries). Brandwave does not track any other brands owned by Unilin (Mohawk Industries).

Do you work for Quick-Step? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Quick-Step your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.