How popular isBruce in search?
In September 2026, there were an estimated 2.4K branded searches for Bruce worldwide which is up 26.3% over the last 12 months. Bruce holds 9.7% estimated Share of Search among parquet flooring brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Karndean49%
Quick-Step41.3%Bruce9.7%
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Which parquet flooring brands compete with Bruce?
Share of Search by month for Karndean, Quick-Step, Bruce. The figures are in the table below the chart.
View monthly share of search table
| Month | Karndean | Quick-Step | Bruce |
|---|---|---|---|
| Oct 2025 | 59% | 34.9% | 6.2% |
| Nov 2025 | 54.6% | 39.5% | 5.9% |
| Dec 2025 | 57.6% | 36.2% | 6.2% |
| Jan 2026 | 57.3% | 37.7% | 5.1% |
| Feb 2026 | 53.6% | 40.6% | 5.8% |
| Mar 2026 | 59% | 34.9% | 6.2% |
| Apr 2026 | 56.1% | 36.7% | 7.2% |
| May 2026 | 54% | 35.4% | 10.6% |
| Jun 2026 | 55.6% | 33.5% | 10.9% |
| Jul 2026 | 48.2% | 37.5% | 14.3% |
| Aug 2026 | 52.7% | 34.5% | 12.8% |
| Sep 2026 | 49% | 41.3% | 9.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 12.1K | -18.2% | -3.7 points | |
| 2, held 2nd | 41.3% | 10.2K | +5.2% | +6.8 points | |
| 3, held 3rd | 9.7% | 2.4K | -33.3% | -3.1 points |
Compare search popularity between Bruce and its closest rivals
Every comparison with Bruce
7 comparisons
How has branded search demand for Bruce changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bruce worldwide rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet flooring brands worldwide increased from 6.2% to 9.7%.
- Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet flooring brands worldwide peaked at 14.3% in July 2026 and was lowest at 5.1% in January 2026.
How did search popularity change for parquet flooring brands worldwide in September 2026?
3 changes
In September 2026, Quick-Step gained estimated Share of Search among parquet flooring brands worldwide, from 34.5% to 41.3%.
In September 2026, Karndean lost estimated Share of Search among parquet flooring brands worldwide, from 52.7% to 49%.
In September 2026, Bruce lost estimated Share of Search among parquet flooring brands worldwide, from 12.8% to 9.7%.
Where does Bruce compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Anchors | 3rd of 6 | 2.8% | Show ranking |
| Parquet flooring brands | 3rd of 3 | 9.7% | Shown above |
How is Bruce measured?
Brandwave collects information about searches that people make online using Bruce’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bruce anchor
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Is Bruce your brand?
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