Brandwave

Anchors:Which are searched most?

In September 2026, Danforth was the most searched among anchors worldwide, with an estimated 74K branded searches and 87.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Danforth87.5%
  2. Lewmar6.4%
  3. Bruce2.8%
  4. Fortress1.9%
  5. Rocna1%
  6. Manson0.38%

Follow anchors and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the anchors people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among anchors worldwide, by month

Share of Search by month for Danforth, Lewmar, Bruce. The figures are in the table below the chart.

View monthly share of search table
MonthDanforthLewmarBruceFortressRocnaManson
Oct 202585.1%7.6%2.7%1.8%2.3%0.55%
Nov 202584.1%9.2%2.7%1.7%1.7%0.66%
Dec 202586.1%7.6%2.3%1.7%1.7%0.56%
Jan 202683.6%9.1%2.7%2.2%1.7%0.66%
Feb 202682.5%9%3.3%2.6%1.8%0.79%
Mar 202682.4%9%3.2%3.2%1.7%0.65%
Apr 202682.4%9%3.2%3.2%1.7%0.65%
May 202686%6.3%3.4%2.8%1.2%0.37%
Jun 202684.4%7.5%3.3%3.3%1.1%0.36%
Jul 202683%7.4%4%4%1.1%0.44%
Aug 202687.6%5.2%3.5%2.3%0.97%0.38%
Sep 202687.5%6.4%2.8%1.9%1%0.38%

This month’s ranking, September 2026

  1. 1.Danforth

    87.5%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  2. 2.Lewmar

    6.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Bruce

    2.8%

    Held 3rd. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.6 points.

  4. 4.Fortress

    1.9%

    Held 4th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  5. 5.Rocna

    1%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.

  6. 6.Manson

    0.38%

    Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among anchors worldwide?

In September 2026, Danforth was the most searched among anchors worldwide, with an estimated 74K branded searches and 87.5% estimated Share of Search within this set. Lewmar is in 2nd place, 81.1 percentage points behind at 6.4% Share of Search.

Global anchors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Danforth85.1% → 87.5%87.6%Aug 202682.4%Mar 20261st
Lewmar7.6% → 6.4%9.2%Nov 20255.2%Aug 20262nd
Bruce2.7% → 2.8%4%Jul 20262.3%Dec 20253rd
Fortress1.8% → 1.9%4%Jul 20261.7%Nov 20255th → 4th
Rocna2.3% → 1%2.3%Oct 20250.97%Aug 20264th → 5th
Manson0.55% → 0.38%0.79%Feb 20260.36%Jun 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Danforth’s estimated Share of Search among anchors worldwide increased from 85.1% to 87.5%.
  • Across the 12 months ending September 2026, Lewmar’s estimated Share of Search among anchors worldwide decreased from 7.6% to 6.4%.
  • Across the 12 months ending September 2026, Rocna’s estimated Share of Search among anchors worldwide decreased from 2.3% to 1%.
  • Across the 12 months ending September 2026, Danforth’s estimated Share of Search among anchors worldwide peaked at 87.6% in August 2026 and was lowest at 82.4% in March 2026.
  • Across the 12 months ending September 2026, Lewmar’s estimated Share of Search among anchors worldwide peaked at 9.2% in November 2025 and was lowest at 5.2% in August 2026.
  • Across the 12 months ending September 2026, Bruce’s estimated Share of Search among anchors worldwide peaked at 4% in July 2026 and was lowest at 2.3% in December 2025.
  • Across the 12 months ending September 2026, Fortress’ estimated Share of Search among anchors worldwide peaked at 4% in July 2026 and was lowest at 1.7% in November 2025.
  • Across the 12 months ending September 2026, Rocna’s estimated Share of Search among anchors worldwide peaked at 2.3% in October 2025 and was lowest at 0.97% in August 2026.
  • Across the 12 months ending September 2026, Fortress rose from 5th to 4th among anchors worldwide.
  • Across the 12 months ending September 2026, Rocna fell from 4th to 5th among anchors worldwide.
  • Across the 12 months ending September 2026, Bruce and Manson held steady: their estimated Share of Search among anchors worldwide each moved less than 0.5 percentage points.

How did search popularity change for anchors worldwide in September 2026?

  1. In September 2026, Lewmar gained estimated Share of Search among anchors worldwide, from 5.2% to 6.4%.

  2. In September 2026, Bruce lost estimated Share of Search among anchors worldwide, from 3.5% to 2.8%.

  3. Estimated monthly branded searches for Fortress worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Danforth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Rocna worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  6. Estimated monthly branded searches for Manson worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free