Brandwave

How popular isDanforth in search?

In September 2026, there were an estimated 74K branded searches for Danforth worldwide which is up 22.3% over the last 12 months. Danforth holds 87.5% estimated Share of Search among anchors worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Danforth87.5%
  2. Lewmar6.4%
  3. Bruce2.8%
  4. Fortress1.9%
  5. Rocna1%
  6. Manson0.38%
Danforth website (opens in a new tab)

Follow Danforth and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which anchors compete with Danforth?

Danforth against anchors worldwide, by month

Share of Search by month for Danforth, Lewmar, Bruce. The figures are in the table below the chart.

View monthly share of search table
MonthDanforthLewmarBruceFortressRocnaManson
Oct 202585.1%7.6%2.7%1.8%2.3%0.55%
Nov 202584.1%9.2%2.7%1.7%1.7%0.66%
Dec 202586.1%7.6%2.3%1.7%1.7%0.56%
Jan 202683.6%9.1%2.7%2.2%1.7%0.66%
Feb 202682.5%9%3.3%2.6%1.8%0.79%
Mar 202682.4%9%3.2%3.2%1.7%0.65%
Apr 202682.4%9%3.2%3.2%1.7%0.65%
May 202686%6.3%3.4%2.8%1.2%0.37%
Jun 202684.4%7.5%3.3%3.3%1.1%0.36%
Jul 202683%7.4%4%4%1.1%0.44%
Aug 202687.6%5.2%3.5%2.3%0.97%0.38%
Sep 202687.5%6.4%2.8%1.9%1%0.38%
  1. 1.Danforth

    87.5%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  2. 2.Lewmar

    6.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Bruce

    2.8%

    Held 3rd. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.6 points.

  4. 4.Fortress

    1.9%

    Held 4th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  5. 5.Rocna

    1%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.

  6. 6.Manson

    0.38%

    Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare search popularity between Danforth and its closest rivals

How has branded search demand for Danforth changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Danforth worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, Danforth’s estimated Share of Search among anchors worldwide increased from 85.1% to 87.5%.
  • Across the 12 months ending September 2026, Danforth’s estimated Share of Search among anchors worldwide peaked at 87.6% in August 2026 and was lowest at 82.4% in March 2026.

How did search popularity change for anchors worldwide in September 2026?

  1. In September 2026, Lewmar gained estimated Share of Search among anchors worldwide, from 5.2% to 6.4%.

  2. In September 2026, Bruce lost estimated Share of Search among anchors worldwide, from 3.5% to 2.8%.

  3. Estimated monthly branded searches for Fortress worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Danforth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Rocna worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  6. Estimated monthly branded searches for Manson worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How is Danforth measured?

Brandwave collects information about searches that people make online using Danforth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • danforth

Do you work for Danforth? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Danforth your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.