How popular isBruce in search?
In September 2026, there were an estimated 2.4K branded searches for Bruce worldwide which is up 26.3% over the last 12 months. Bruce holds 2.8% estimated Share of Search among anchors worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which anchors compete with Bruce?
Share of Search by month for Danforth, Lewmar, Bruce. The figures are in the table below the chart.
View monthly share of search table
| Month | Danforth | Lewmar | Bruce | Fortress | Rocna | Manson |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 7.6% | 2.7% | 1.8% | 2.3% | 0.55% |
| Nov 2025 | 84.1% | 9.2% | 2.7% | 1.7% | 1.7% | 0.66% |
| Dec 2025 | 86.1% | 7.6% | 2.3% | 1.7% | 1.7% | 0.56% |
| Jan 2026 | 83.6% | 9.1% | 2.7% | 2.2% | 1.7% | 0.66% |
| Feb 2026 | 82.5% | 9% | 3.3% | 2.6% | 1.8% | 0.79% |
| Mar 2026 | 82.4% | 9% | 3.2% | 3.2% | 1.7% | 0.65% |
| Apr 2026 | 82.4% | 9% | 3.2% | 3.2% | 1.7% | 0.65% |
| May 2026 | 86% | 6.3% | 3.4% | 2.8% | 1.2% | 0.37% |
| Jun 2026 | 84.4% | 7.5% | 3.3% | 3.3% | 1.1% | 0.36% |
| Jul 2026 | 83% | 7.4% | 4% | 4% | 1.1% | 0.44% |
| Aug 2026 | 87.6% | 5.2% | 3.5% | 2.3% | 0.97% | 0.38% |
| Sep 2026 | 87.5% | 6.4% | 2.8% | 1.9% | 1% | 0.38% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.5% | 74K | -18.2% | -0.1 points | |
| 2, held 2nd | 6.4% | 5.4K | 0% | +1.2 points | |
| 3, held 3rd | 2.8% | 2.4K | -33.3% | -0.6 points | |
| 4, held 4th | 1.9% | 1.6K | -33.3% | -0.4 points | |
| 5, held 5th | 1% | 880 | -12% | +0.1 points | |
| 6, held 6th | 0.38% | 320 | -17.9% | 0 points |
1.Danforth
87.5%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
2.
Lewmar6.4%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
Bruce
2.8%
Held 3rd. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.6 points.
4.
Fortress1.9%
Held 4th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
5.
Rocna1%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.
6.Manson
0.38%
Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
Compare search popularity between Bruce and its closest rivals
Every comparison with Bruce
7 comparisons
How has branded search demand for Bruce changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bruce worldwide rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Bruce’s estimated Share of Search among anchors worldwide peaked at 4% in July 2026 and was lowest at 2.3% in December 2025.
How did search popularity change for anchors worldwide in September 2026?
6 changes
In September 2026, Lewmar gained estimated Share of Search among anchors worldwide, from 5.2% to 6.4%.
In September 2026, Bruce lost estimated Share of Search among anchors worldwide, from 3.5% to 2.8%.
Estimated monthly branded searches for Fortress worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for Danforth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for Rocna worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.
Estimated monthly branded searches for Manson worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Where does Bruce compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Anchors | 3rd of 6 | 2.8% | Shown above |
| Parquet flooring brands | 3rd of 3 | 9.7% | Show ranking |
How is Bruce measured?
Brandwave collects information about searches that people make online using Bruce’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bruce anchor
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