Brandwave

Bruce vs Karndean:Which is searched more?

In September 2026, Karndean had more branded searches than Bruce among parquet flooring brands worldwide. Karndean was estimated to have 12.1K branded searches compared to Bruce’s 2.4K, and held a 49% Share of Search versus Bruce’s 9.7%. These are worldwide searches for English-language branded terms.

Share of Search among parquet flooring brands worldwide in September 2026Which is more popular in search, Bruce or Karndean?
Bruce9.7%2.4K searches
vs
Karndean49%12.1K searches

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Which is more popular in search, Bruce or Karndean?

Compare the parquet flooring brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bruce and Karndean among parquet flooring brands worldwide, by month

Share of Search by month for Karndean, Bruce. The figures are in the table below the chart.

View monthly share of search table
MonthKarndeanQuick-StepBruce
Oct 202559%34.9%6.2%
Nov 202554.6%39.5%5.9%
Dec 202557.6%36.2%6.2%
Jan 202657.3%37.7%5.1%
Feb 202653.6%40.6%5.8%
Mar 202659%34.9%6.2%
Apr 202656.1%36.7%7.2%
May 202654%35.4%10.6%
Jun 202655.6%33.5%10.9%
Jul 202648.2%37.5%14.3%
Aug 202652.7%34.5%12.8%
Sep 202649%41.3%9.7%

How has the Bruce and Karndean comparison changed over the last 12 months?

  • Karndean was ahead of Bruce in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet flooring brands worldwide moved from 6.2% to 9.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Karndean’s estimated Share of Search among parquet flooring brands worldwide moved from 59% to 49%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for parquet flooring brands worldwide in September 2026?

  1. In September 2026, Karndean lost estimated Share of Search among parquet flooring brands worldwide, from 52.7% to 49%.

  2. In September 2026, Bruce lost estimated Share of Search among parquet flooring brands worldwide, from 12.8% to 9.7%.

Other head-to-heads among parquet flooring brands

How each brand is measured

Brandwave collects information about searches that people make online using Bruce’s and Karndean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bruce

1 branded search term

  • bruce anchor

Karndean

1 branded search term

  • karndean

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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