Brandwave

How popular isBruce in search?

In September 2026, there were an estimated 2.4K branded searches for Bruce worldwide which is up 26.3% over the last 12 months. Bruce holds 2.7% estimated Share of Search among parquet Flooring brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Quick-Step83.6%
  2. Karndean13.7%
  3. Bruce2.7%
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Where does Bruce compete?

Bruce is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Parquet Flooring brands3rd of 32.7%Shown below
Anchors3rd of 62.8%Show ranking

Which parquet Flooring brands compete with Bruce?

Bruce against parquet Flooring brands worldwide, by month

Share of Search by month for Quick-Step, Karndean, Bruce. The figures are in the table below the chart.

View monthly share of search table
MonthQuick-StepKarndeanBruce
Oct 202581.9%16.4%1.7%
Nov 202584.7%13.8%1.5%
Dec 202593.8%5.6%0.61%
Jan 202682.1%16.4%1.5%
Feb 202684.7%13.8%1.5%
Mar 202681.9%16.4%1.7%
Apr 202681.6%16.3%2.1%
May 202680.7%16.1%3.2%
Jun 202680.7%16.1%3.2%
Jul 202682.5%13.5%4%
Aug 202680.1%16%3.9%
Sep 202683.6%13.7%2.7%

  1. 1.Quick-Step

    83.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +3.5 points.

  2. 2.Karndean

    13.7%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.Bruce

    2.7%

    Held 3rd. 2.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

Compare search popularity between Bruce and its closest rivals

Every comparison with Bruce

How has branded search demand for Bruce changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bruce worldwide rose from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet Flooring brands worldwide increased from 1.7% to 2.7%.
  • Across the 12 months ending September 2026, Bruce’s estimated Share of Search among parquet Flooring brands worldwide peaked at 4% in July 2026 and was lowest at 0.61% in December 2025.

How did search popularity change for parquet Flooring brands worldwide in September 2026?

  1. In September 2026, Quick-Step gained estimated Share of Search among parquet Flooring brands worldwide, from 80.1% to 83.6%.

  2. In September 2026, Karndean lost estimated Share of Search among parquet Flooring brands worldwide, from 16% to 13.7%.

  3. In September 2026, Bruce lost estimated Share of Search among parquet Flooring brands worldwide, from 3.9% to 2.7%.

How is Bruce measured?

Brandwave collects information about searches that people make online using Bruce’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bruce anchor

Do you work for Bruce? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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